18-34 Articles

Measuring Online Video - Interview With ComScore's Josh Chasin

http://www.reelseo.com/interview-comscore-measuring-video/ ReelSEO's Grant Crowell caught up with Josh Chasin, Chief Research Officer for comScore at the adtech conference in Chicago last week. Josh had just returned from moderating the panel titled, The State of Online Video: Going Beyond the Pre-roll.

Online Video News Search Study - Is The Business Case Made?

Report released by DoubleClick Performics, "Searching for Online News." The report consists of survey findings among 500 consumers conducted in mid-May, offering a look into how consumers interact with online video news – more specifically, how they search for it, how they engage with it, and how effectively they find the news video relevant to their search experience.

The key findings of the report – There is a significant use of the Internet for video news viewing, consumers rely heavily on Search to find news online, and video with news search makes for higher engagement levels with consumers.

Grant comments on whether the data helps or hurts the SEO professionals and online marketers looking to make the business case for optimizing news video performance and distribution on the web.

Women Enjoy Network TV Online, Men Enjoy CGM

Nielson has released the results of a major study of online viewing habits. The study found that women are twice as likely as men to tune into network television on the web. Men 18-34 are twice as likely as women to watch user-generated content on ...

Online Video Ads Work for Direct Response

Online video ads are considered excellent for branding. But, the DoubleClick findings suggest that online video ads perform extremely well even on direct response metrics like click-through rate. While image ads have click-through rates of 0.1%. Online video ads in comparison have click-through rates as ...