18-34 Articles


Young Adults Thumb Nose At Broadcast Television, Choose Digital

Young Adults Thumb Nose At Broadcast Television, Choose Digital

The digital divide continues to grow as the all important 18-34-year-old demographic continues to move away from standard broadcast television in favor of online and time-shifted video, says a new report from market researcher Morpace. How much? Just over 40% of their viewing time is …

Metacafe Survey Suggests Short-Form Professional Video Content Still Rules

Frank N. Magid Associates, Inc., in conjunction with Metacafe, has released the results of a new online video survey, and you'll be happy to know that online video is still very popular, especially with young people.  Phew.  I was getting worried there.

YuMe 2009 In-Stream Video Ad Network Trends and Analysis

With over 3 billion video ad impressions YuMe is a leading online video advertising network. They currently have over 500 publishers on-board, so quite popular one might argue.

Hulu Moves Up In Rankings To 6th Most Visited Online Video Destination

comScore, a leader in measuring the digital world, today released October 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed 13.5 billion online videos during the month, representing an increase of 45 percent versus year ago. Hulu Moves Up to …

Waching Internet Video and Watching TV At Home Are Complementary Activities

US media research company Nielsen's new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.

“Advergaming” In The Presidential Race – The Emerging Video SEO Opportunity

For nearly the entire length of the Presidential campaign  neither candidate was doing any notable online video marketing tactics outside of their own YouTube channel. That changed in the past couple of weeks, when "virtual billboards" for Barak Obama starting appearing in popular Xbox 360 games …

Measuring Online Video – Interview With ComScore’s Josh Chasin

http://www.reelseo.com/interview-comscore-measuring-video/ ReelSEO’s Grant Crowell caught up with Josh Chasin, Chief Research Officer for comScore at the adtech conference in Chicago last week. Josh had just returned from moderating the panel titled, The State of Online Video: Going Beyond the Pre-roll.

Online Video News Search Study – Is The Business Case Made?

Report released by DoubleClick Performics, “Searching for Online News.” The report consists of survey findings among 500 consumers conducted in mid-May, offering a look into how consumers interact with online video news – more specifically, how they search for it, how they engage with it, and how effectively they find the news video relevant to their search experience.

The key findings of the report – There is a significant use of the Internet for video news viewing, consumers rely heavily on Search to find news online, and video with news search makes for higher engagement levels with consumers.

Grant comments on whether the data helps or hurts the SEO professionals and online marketers looking to make the business case for optimizing news video performance and distribution on the web.

Women Enjoy Network TV Online, Men Enjoy CGM

Nielson has released the results of a major study of online viewing habits. The study found that women are twice as likely as men to tune into network television on the web. Men 18-34 are twice as likely as women to watch user-generated content on …

Online Video Ads Work for Direct Response

Online video ads are considered excellent for branding. But, the DoubleClick findings suggest that online video ads perform extremely well even on direct response metrics like click-through rate. While image ads have click-through rates of 0.1%. Online video ads in comparison have click-through rates as …

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