18-34 Articles

Buzzfeed, CNN Team to Create YouTube Channel

Buzzfeed and CNN are partnering to create a new YouTube channel. We can probably expect some list-based videos courtesy of CNN soon. Anyway, Buzzfeed is looking to align themselves with the relevance of CNN, while CNN looks to be cool with the 18-34 set.

The #1 Social Video Trigger to Rule Them All is the On-Demand Video Consumer, Generation V

F. Scott Fitzgerald once said, “There are no second acts in American lives.” He was wrong. At least 11 internet marketers and video content producers have been able to produce successful second acts. And some of them have produced successful third and four acts. Who ...

Back-to-School Shopping Trends: VIDEO is KEY to Retail Clothing Sales for 2012 [Study]

New research from Google and Compete on back to school shopping trends in 2012 has found just how profoundly mobile and video have changed the shopping landscape for clothing and apparel. Here are a few highlights: More than 20% apparel consumers use their tablets or ...

Video Positively Impacts Brands & TV Show Engagement Across Demographics Reports Digitas

Some new research numbers have come in from Digitas showing the effectiveness of online video for brand uplift and user engagement. They pinged some 2,211 Americans (18+) back in late March with Harris Interactive. Among the findings of the report was the fact that 46% ...

Can Social Media Save TV Shows - Social TV & The New Media Minute

Network executives are already canceling new fall shows like ABC's Charlie's Angels and NBC's The Playboy Club, raising the question of what role social media plays in the success of a TV show. The New Media Minute did some digging to see if these shows ...

The CW On Netflix: Deal With Time Warner Brings Network's Shows To Streaming Service

I keep telling you, whether or not you believe me, that Netflix is doing a lot of things right lately. Namely: continuing to sign new licensing deals that bring great shows and movies to the streaming service. The latest addition comes courtesy of a new ...

Comic-Con is the Hot New Place to Launch a Superhero Web Video Series

One of the ways a web series tries to attract attention is by premiering around a certain event, where a core audience is starving and excited for new content. Two web series are about to take advantage of San Diego's annual Comic-Con (July 21-24, with ...

Tosh.0 Proves The Power Of Viral Videos & The Need For Video Curation

YouTube officially became the America's Funniest Home Videos of the web when it launched in 2005. With reality shows and programs-making-fun-of-reality-shows being big business, it was only a matter of time before television began to aggregate the best the web had to offer into its ...

Online Video Moves: iAd Goes International, Youngsters Lead WebTV Revolution, Beyonce Banned

Ha ha suckers! We get iAd here...no wait, why is that cool? More ads is not what I need in my life. Steve Jobs announced that the UK and France will get iAd in December and then Ze Germans will get it in January. Whew, ...

Young Adults Thumb Nose At Broadcast Television, Choose Digital

The digital divide continues to grow as the all important 18-34-year-old demographic continues to move away from standard broadcast television in favor of online and time-shifted video, says a new report from market researcher Morpace. How much? Just over 40% of their viewing time is ...

Metacafe Survey Suggests Short-Form Professional Video Content Still Rules

Frank N. Magid Associates, Inc., in conjunction with Metacafe, has released the results of a new online video survey, and you'll be happy to know that online video is still very popular, especially with young people.  Phew.  I was getting worried there.

YuMe 2009 In-Stream Video Ad Network Trends and Analysis

With over 3 billion video ad impressions YuMe is a leading online video advertising network. They currently have over 500 publishers on-board, so quite popular one might argue.

Hulu Moves Up In Rankings To 6th Most Visited Online Video Destination

comScore, a leader in measuring the digital world, today released October 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed 13.5 billion online videos during the month, representing an increase of 45 percent versus year ago. Hulu Moves Up to ...

Waching Internet Video and Watching TV At Home Are Complementary Activities

US media research company Nielsen's new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities.

"Advergaming" In The Presidential Race - The Emerging Video SEO Opportunity

For nearly the entire length of the Presidential campaign  neither candidate was doing any notable online video marketing tactics outside of their own YouTube channel. That changed in the past couple of weeks, when "virtual billboards" for Barak Obama starting appearing in popular Xbox 360 games ...