Tablets Represent A New Era of Measurability for Advertising

On the heels of Apple's news that it's sold 1 million iPads in the first 28 days of release, I bring you insight from "The Long Tail" author Chris Anderson on why tablets represent a new era of measurability for advertising (they can now track your activity online and offline). This week's New Media Minute also features key insight for Web creators from the Writers Guild of America on how to win sponsorships and a quick overview of two emerging new media startups, Coincident TV and AlphaBird.


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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

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