I had a chance to catch up recently with our friend Jim Louderback, CEO of Revision3. Jim talks about how video has helped magazine brands recreate a kind of deep-dive content experience on tablets that readers are used to getting from print editions. He then ties that into how online video is attempting to mimic the lean back video content experience that television delivers.

You can read the full transcript of the video below by clicking "View The Transcript."

  • James Wood

    I agree about the translation of magazine to video format and the similarity in experience that made them work for the lean back deep dive experience.

  • Grant Crowell

    Looks like Mark and Jim were planning to go on a run together in their matching jogging suits. ;-)

  • Jules Watkins

    Jim is right consuming video on a tablet is a great experience, reading text then diving into a video even a longer form one works a treat, especially if the subject lends itself to video.