While Tablet Growth Is Slowing, E-Reader Devices Are On The Rise

All the excitement over tablets and iPads and the need to be on both, might be tempered by these latest findings from Pew: in the last 6 months, the number of adults with e-readers has doubled to 12% of the population, but only 8% owns a tablet and tablet growth is slowing; it's about the same as it was earlier in the year, Pew said. For more details on who's using tablets and e-readers, check out this week's edition of the New Media Minute:

Who Owns E-Readers?

• Adults younger than 65
• College graduates
• Those living in households with an income of at least $75,000

Tablet Owners?

• Men are now only slightly more likely than women to own a tablet device, whereas the differential on male owners of this product was much higher six months ago.
• Tablets are most popular with Hispanic adults.
• Tablets are most popular in households with incomes of at least $75,000

Device Proliferation Way Up

From Harris Interactive:

• 63% of Americans use two devices (computers, tablets, or smart phones) a weekly basis
• 34% say they use three devices on a weekly basis
• 15% say they use four devices on a weekly basis