While Tablet Growth Is Slowing, E-Reader Devices Are On The Rise

While Tablet Growth Is Slowing, E Reader Devices Are On The Rise

All the excitement over tablets and iPads and the need to be on both, might be tempered by these latest findings from Pew: in the last 6 months, the number of adults with e-readers has doubled to 12% of the population, but only 8% owns a tablet and tablet growth is slowing; it's about the same as it was earlier in the year, Pew said. For more details on who's using tablets and e-readers, check out this week's edition of the New Media Minute: Please enable Javascript and Flash to view this Blip.tv video.

Who Owns E-Readers?

  • Adults younger than 65
  • College graduates
  • Those living in households with an income of at least $75,000

Tablet Owners?

  • Men are now only slightly more likely than women to own a tablet device, whereas the differential on male owners of this product was much higher six months ago.
  • Tablets are most popular with Hispanic adults.
  • Tablets are most popular in households with incomes of at least $75,000

Device Proliferation Way Up

From Harris Interactive:

  • 63% of Americans use two devices (computers, tablets, or smart phones) a weekly basis
  • 34% say they use three devices on a weekly basis
  • 15% say they use four devices on a weekly basis

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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

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