Brrr! It's cold over here (well at night anyway). I do believe there's snow at the top of the local mountain already. That would be Ještěd for those that are interested, on a clear winter day I can see it from my office window, we don't have many of those though. Anyway, what better reason to stay inside on a Sunday and read the Sunday Newsreel where we reel in (hah!) the week's news in a tidy little package for you. Roll Film!
Top Read Stories for the week at ReelSEO
YouTube rules the roost bringing in the top 4 stories for the week. Jeremy rules ReelSEO having all five. Not a bad rebound from a week of illness.
YouTube Helps Conan O'Brien Promote New Show With 24-Hour Live Stream
If you've spent any time on the Internet in the last six months, you probably know that Conan O'Brien has a new talk show debuting on TBS next month. There have been some amazing viral clips from Conan, and tons of press coverage. And now… there's a 24-hour live stream of the Conan headquarters. (I'm with Coco, FYI.)
Another Lawsuit Arrives To Challenge The Anonymity Of YouTube Users
Suing YouTube commenters is all the rage. Hot on the heels of the news that a Manhattan judge has ruled that Google must turn over the names of anonymous YouTube commenters to former model Carla Franklin, we have another case involving legal action against users of the video site.
How To Make Money On YouTube: Successful Stars Recommend Patience, Persistence, And Hard Work
ABC News has cracked the code on online video riches, and now they're sharing it with the world in a piece called Top YouTube Earners Share Their Strategies.
Hulu Considers Slashing Hulu Plus Subscription Price In Half
Hulu Plus, the premium service from the video site owned by ABC, NBC, and CBS, is weighing a 50% price cut, according to All Things Digital. The service would presumably remain the same, but cost only $4.95 per month instead of the current $9.95.
Top Stories elsewhere
Meanwhile, out in the ReelWorld (if we ever have a single office for all of us, we're going to have a reality show and that will be the name), all sort of other news happened that didn't have to do with YouTube (or Hulu)
Video Advertising FRAUD
I put this first because I want you all to be thinking about it when you read the upcoming section on video advertising. Consider this your grain of salt for the day.
Record Click Fraud Boosted By Fake Video, Cell Phone Traffic
Click Forensics reports an astounding 23.5% fraud rate with mobile and video leading the way. Andy Greenberg over at Forbes clearly doesn't know the industry when he states, "Just why fraudsters would fake video and mobile traffic isn't clear." It's clear to me. $5-7 CPM and large CPC rates = big money.
- Report Shows Continuous Good Status in Online Advertising Latest figures say social media as well as video advertising have greatly driven the continuous growth in online advertising.
- Social Video Advertising Company Sharethrough Secures $5 Million Series A Funding
- SeaChange and BlackArrow Partner to Enable Market-Leading Dynamic VOD Advertising Solution for North American Video Operators
- Adap.tv Announces 92 Percent Average Monthly Growth Rate for Video Ad Views in Its Marketplace
- Guggenheim and YouTube Award Online Video Artists (OK so this one is YouTube)
- Cisco Continues push into online video with Cisco MXE 5600 (Media Experience Engine)
- Windows Mobile 7 Limits Camera Access for 3rd Party Apps
- Ustream to Roll Out Pay-Per-View and Ad-Free Options
Internet Meets TV, TV Companies Say 'No Way'
- U.S. Networks Block Web Content On Google TV (maybe this should be in the next category)
The ridiculousness of it all:
Speaking of ridiculous:
Apple's dumped pre-packaged Flash from Mac OS X
New Macs come without Adobe's Flash, leaving users to install the software and security updates themselves.
Does anyone else feel like Jobs has gone insane and reverted to childish antics?
"We're happy to continue to support Flash on the Mac, and the best way for users to always have the most up to date and secure version is to download it directly from Adobe," Apple spokesman Bill Evans said in reply to questions on Friday.
Sex.com sells, for $13 Million Wow, sex really does sell!
The tragedy of it all:
Wikileaks: Release has exposed the terrifying reality of the Iraq War I know it's a downer and that's harshing your Sunday mellow, but everyone needs to know what's been happening I think.
Very cool News
Finally, just to end on an upbeat note and bring balance.
Upcoming Events October – November 2010:
(If you have an event I missed email me and I'll add to our calendar)
If you find this useful let me know and I'll work on expanding it.