Adding subtitles and captions to your videos on YouTube can greatly influence their ranking in search engines. It's one of the best search engine optimizations you can do to increase viewership, gain an audience, and give your videos more exposure. Plus, when you have transcription files in multiple languages, it causes YouTube to feature and highlight your videos in even more spaces in other countries.
But the reason most of us probably don't create transcripts of our videos and convert them into caption and subtitle files is because it sounds time consuming, difficult, and we don't know how to do it in the first place.
Create Subtitles & Captions For YouTube SEO
Thanks to a tool called, CaptionTube, it's now easier than ever to create subtitles for your videos. In this video I give you a tutorial on how to use CaptionTube and create captions for your YouTube videos.
You can learn more about CaptionTube here.
Producer Tip is a weekly show that helps online video producers with tips, tricks, advice, secrets, and suggestions for how to make their videos stand out on the web.
On this week's creator's tip, we're going to talk about why it's important you guys use subtitles and captions on your videos on YouTube and most
importantly, how to make them easily and simply, that's coming up.
Hey guys, my name's Tim Schmoyer and welcome to another weekly creator's tip where every week, we help you guys, who are making online video content,
know how to make your videos stand out on the web amongst everything else that's being uploaded every day. And this week, we want to talk about using
subtitles and captions on your videos on YouTube.
When you add videos to YouTube, this is usually an overlooked step because it's time consuming or you're not really sure how to make them and is it
even worth it in the end anyway? Yes it is definitely worth it, there's been numerous tests done comparing videos that do have subtitles against those
who don't. And the ones that do always rank and perform better both in Google search and YouTube search than videos that don't have it.
And it makes sense because videos that have subtitles to them lets Google know what the actual content of the video is, not just what you put in the
title and the description and the tag area. Furthermore, once you have a subtitle file already set up for your video, it's really not that hard to send
that file to a translator and then put that into other languages so people from other countries can watch and engage with your video as well as English
And since 60% of YouTube's traffic comes from other countries, that is becoming more and more important. And my own observations and conversations that
I've had with other people, it seems that like, once you have more than one subtitle, language added to your video, the rankings go through the roof as
far as how many people are finding your videos, watching it, engaging it, and where YouTube is displaying it and showing it and featuring it. It's just
really, really good for your search engine optimization for your videos.
But like I mentioned, the reason a lot of us don't do it is because it just seems so hard and difficult and we don't even know how to make a subtitle
file for YouTube anyway. Well that's where a simple little tool called CaptionTube comes in handy and I'm gonna show you guys how to use that here
Okay, here we are at captiontube.appspot.com, that's where we're gonna be going to get to the CaptionTube website. I'm already logged into my Google
account for ReelSEO so I'm going to go to my videos, and it gives me this over here. That's what you want to click to import a video for captioning,
I'm just going to import all my videos from my YouTube channel. It's gonna say hey, you're going to have to give us access, we already know that. We're
going to go to YouTube and we're going to allow access.
We're already logged in, okay so here's all of our videos from our YouTube channel and we're pick one. We can already see which ones do have captions
available and which ones don't. So let's just pick last week's episode of the ReelWeb where we talked about YouTube is changing journalism. And we're
gonna make sure that one is selected and we're gonna go, import that video over here. Okay so now we see this one at the top of our other options, our
other videos we've already imported and I'm just going to go ahead and edit this one.
So here's the window of the screen we're going to be working with most of the time, over here on the left, we have a preview video, over here on the
right is the controls we're going to be using and down there at the bottom is the timeline where our subtitles will be showing up. So we're just going
to add a new caption right here and we're going to hear what my first couple words are. Buffer. (Video playback). Okay. So, on this week's look at the
Reel Web, we show you a bit of what's happening with Netflix, something like that.
And then we're going to click this button right here to set the end of the duration and it'll automatically go. And hit save and we're going to add
another caption right there. Let's play a little bit longer. (Video playback). After all their customers leaving them recently, okay going to click
right there and end the duration. You can see that's our first caption, I'm going to click save, and the bottom left there, you'll see it as the next
caption right there.
Okay? And then we're going to add a new caption, play. (Video playback). Also, what was it again? Go back here (video playback). Also, YouTube and
online media is changing the way we (video playback). View media and journalism, was that it? The way we consume media. Okay, right there, add that as
the outpoint, save and then so on. So we'll just add one more here. (Video playback). Makes an interesting purchase that we're going to look at as
well, add punctuation, that's the end of that.
Now if you start getting to like, five second durations, that's kind of, at least on my videos, the speed that I talk, it gets to be a little bit much
because the text will start wrapping off the corners or it'll start adding new lines too many times and your captions will take up too much screen
space. You want to be careful but anyway, this is, without going longer than five seconds, this is what it looks like down here and you'll just do that
through the whole entire video.
As you can see, it's not really that much, it doesn't take that much time, you just listen to your video, hit pause, every once in awhile and make a
new clip, a new caption. When you're all done, you've got all your captions lined up around here, you'll just come over here and hit publish. Then we
come to this screen that lets you select a publish method for your captions, you can either publish it straight to YouTube or download them to your
computer. Publishing straight to YouTube will just update the video which is pretty sweet, pretty simple, there.
If you want to send your caption file to someone else to translate into another language, or you want to make some modifications and tweaks to it that
you couldn't really on this CaptionTube here, you can download it and it'll give you a little file there that you can open. You can open these files
pretty much with any text editor, I'm just using text edit here on the Mac and also you can just kind of see those numbers, your time code sections as
well as gives you the time code here if you need to tweak that or adjust that a little bit you can or fix the spelling.
You can see how this one's probably too long, I'll put it on another line, so you know, you can just tweak that if you want. And then save it, you go
to your video on YouTube, just got to go to a new tab, youtube.com/myvideos. And right under this tab right here is where you're going to find that,
captions and subtitles. And this is where you would upload your transcript, you'd select the file here and tell it's a caption file, name it if you
want, upload it and that's when you'll have a subtitle caption option here at the bottom of your window.
I hope it was helpful for you guys, comment below and let us know what kind of tools you use to create subtitles and captions for your video files here
on YouTube. And if you're not already subscribed to our videos, we do these creator tip videos every week along with ReelWeb videos where we cover news
and online media stuff in the online video world. Hit the subscribe button right there or the button above this video on YouTube, we'd love have you
join us and I will see you guys again next week for another look at the ReelWeb and for another creator's tip video. I'll see you then, bye.