Strong Demand for Professional Video Online
- The number of online videos delivered through professionally-branded sites grew by over 50% in 2007 to 33.5 billion streams, according to Accustream iMedia Research.
- On professional, non-user-generated sites, entertainment content surpassed music as the top category, garnering 26.8% of views.
- News and information was the second most-viewed category with 21.4% of views, music had 20.8% and television (including long-form TV shows) came in at 13.8% of views.
- Pent-up consumer demand for premium broadcast network programs was apparent. Online TV views grew 148.9%
- Music and movie trailer views on professional sites both declined in 2007, 10.9% and 16.2% respectively. Accustream said that overall views in these categories were not declining, but were instead being viewed more often on user-generated sites.
- Reflecting increased competition and expansion of the online video market, average views per unique user dropped to 6.14 videos per month, compared with 9.7 in 2006.
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About the Author -
Mark R Robertson Mark Robertson is the Founder and Creator of ReelSEO.com. Mark has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM), Local Search, Video Marketing, and Search Engine Optimization (SEO). You can follow Mark on Twitter @markrrobertson
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