The number of online videos delivered through professionally-branded sites grew by over 50% in 2007 to 33.5 billion streams, according to Accustream iMedia Research.
On professional, non-user-generated sites, entertainment content surpassed music as the top category, garnering 26.8% of views.
News and information was the second most-viewed category with 21.4% of views, music had 20.8% and television (including long-form TV shows) came in at 13.8% of views.
Pent-up consumer demand for premium broadcast network programs was apparent. Online TV views grew 148.9%
Music and movie trailer views on professional sites both declined in 2007, 10.9% and 16.2% respectively. Accustream said that overall views in these categories were not declining, but were instead being viewed more often on user-generated sites.
Reflecting increased competition and expansion of the online video market, average views per unique user dropped to 6.14 videos per month, compared with 9.7 in 2006.
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By - Mark R Robertson