Streaming Media West 2010 – The Business and Technology of Online Video

Streaming Media West 2010   The Business and Technology of Online Video

Streaming Media West returns with hopes of topping the 2,500 attendees at last year's show in San Jose.  This year, Los Angeles will play host to the show 2-3 November, 2010 at the Hyatt Regency Century Plaza.  For those not familiar this is one of the must-attend events of the year, with over 100 speaker and 30 sessions it will cover the wide gamut that is online video today.

Whether your in online video advertising, broadcasting, marketing or even education, if you use video, you should be there.

Almost 75% of all speakers are currently utilizing online video for one purpose or another while the rest are supplying services. Speakers will come from major companies like Logitech, eBay, PayPal, and Google TV.

The show opens on Monday with special pre-conference seminars from Adobe and Microsoft and continues with HTMl5 and Web Standards and H.264 streaming and progressive downloading.

Tuesday sees things kick off full speed ahead with the keynote from none other than Rishi Chandra from Google TV. After that it breaks out into three simultaneous sessions.

Streaming Media West 2010 Session Topics:

Topics covered will include the following (full program here):

  • HTML5 and Web Video Standards
  • Internet-Enabled TVs and the Future of the Connected Living Room
  • Here Comes Google: TV Meets the Web
  • The Future of Video in Education
  • Technology Bakeoff: VP8 vs. H.264
  • The Impact of TV Everywhere and Over-The-Top Video
  • Mobile Video Syndication: App Stores and Smartphones
  • Windows Media Server and Network Troubleshooting in an Enterprise Setting
  • Debunking HTML5 Video Myths: A Guide for Video Publishers
  • Monetization and Video Advertising Formats
  • How Streaming Video Is Changing the Television Landscape
  • The Future of Enterprise Webcasting
  • Online Video Use Cases for Small and Medium Size Businesses

Wednesday sees the keynote coming from Jennifer Taylor, Senior Director of product management for Rich MediaSolutions, Adobe Systems, Inc.

Monetization and Video Advertising Formats

I will be on hand and sitting in on sessions.  I am also pleased to say that I will be moderating the following panel at 11:45 am – 12:30 pm on Wednesday, November 3rd:

Monetization and Video Advertising Formats – For all the buzz about online video advertising, most content owners have yet to be able to turn their online video from cost center to profit center. Still, strong signals suggest that video monetization is around the corner, provided content owners don't pull back in today's tight economy. What will it take to reach that tipping point, and what direct cost and revenue impact will it have on content owners? With all the different ad formats on the web today, which ones have the greatest ability to help content owners monetize content and why?

Speakers for this session include: Ketan Babaria, Senior Product Manager, PayPal,  Mark Marvel, Senior Director, Video Monetization, MSNBC.com,  Chris Ficarra, SVP, Integrated Marketing, MTVN Music Group – Digital, and Brad Murphy, Chief Revenue Officer, Revision3.  If you guys have any questions that you would like me to ask the panel, please comment below and let me know.

If you find some time where there's no session that piques your interest you might take in some of the exhibits from companies like Brightcove, Adobe, Kaltura, Ooyala, Microsoft Silverlight and more.

Also attached to the conference is the Online Video Platform Summit.

Special Discount With ReelSEO

November 2-3 is fast approaching so register now for your Summit and/or Free Exhibits pass .  You will notice that the link will automatically direct you to a page that includes an exclusive $200 off "REEL" discount.  If you go directly through the site or via the Streaming Media Conference registration, you can aslo enter the discount code REEL directly.  Also, if you register by tomorrow, you can still catch the "early bird" rates.

Whether your company is already in the online video industry, or just starting to begin research on how to utilize it, Streaming Media West is guaranteed to give you a good amount of useful information that will help you optimize your online video usage.


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Posted in Video Industry Events
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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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