A Match Made In IPad Heaven - Starz and Penguin Launch Video-Enhanced IPad Book
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Everyone from book publishers to magazine concerns to TV networks have been trying to figure out their tablet and iPad strategies. And now the premium cable network Starz partnered with book publisher Penguin in a deal that helps Starz promote an original series and helps Penguin promote its author Ken Follet’s bestseller The Pillars of the Earth with a so-called "amplified edition." As reported in this week's New Media Minute, this is a marketing initiative that can potentially tap into the storytelling potential of iPad. Apple has sold 3 million iPads.
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About the Author - Daisy Whitney
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. - View All Posts By Daisy Whitney
