Smaller businesses have quickly come to understand that if they want to be part of the rapidly expanding world of online video and television advertising, they need to be very innovative in creating and distributing ads in ways that maximize limited advertising budgets. Several early adopters have already discovered an easy and inexpensive new way to test the television waters: creating ads with SpotMixer (www.spotmixer.com) — either from scratch or by using assets from radio or online video ads they've already created — and distributing them via the Google TV Ads™ program.
SpotMixer offers any business on a budget options to create and distribute their own TV ads. They can either go directly to SpotMixer.com to create a new ad, or if they prefer, they can submit a request for a project bid through Google's TV Ad Creation Marketplace, which is accessible through an advertiser's Google AdWords™ account interface. After collaborating with SpotMixer to produce a television ad at an affordable package cost, marketers can then work directly with Google's simple and efficient online interface to place the ad. Advertisers can upload their ad to the Google TV Ads program; select the dayparts, programs and channels on which they want their ad distributed; set a budget; and view detailed tracking and measurement reports to analyze the performance of their ad once it runs. For more information, visit (http://www.google.com/adwords/tvads).
To stretch their ad budgets further, customers can also use SpotMixer to re-purpose components from radio or online video ads they've already created, and incorporate them into new television spots. For example, audio from a previously created radio ad can be reused and modified into a television ad by simply adding video, photography and text elements. Of the SpotMixer customers who have created television ads, all of them have used existing assets from other ads, and 80% of them have used audio originally created for a radio ad as the voice-over component. SpotMixer's easy-to-use tools guide users through the entire process, eliminating the need to re-do creative they already own and like. The average television ad takes less than 30 minutes to create from start to finish. And, businesses can "try before they buy," since SpotMixer offers them unlimited free ad creation on the SpotMixer site.
Pat Holman, an entrepreneur in Pleasant Grove, Utah, who is launching a teleconferencing service called ParleyConnect.com, discovered SpotMixer through the Google TV Ads' Ad Creation Marketplace, and quickly recognized the opportunity to inexpensively turn a radio ad he'd already made into a television spot to test on national TV. "I found out how much buying television ads through a media buyer can cost, and knew this would be the only way I could get in to the television environment," said Holman. "I'm not a creative person, but SpotMixer made the tools simple enough that I was even impressed with myself. For ParleyConnect, I could pick out a template and add photos and video that matched the feel of the radio ad. SpotMixer is appealing because I'm new at this, and if a particular ad doesn't work, I can quickly and easily change parts of it and test it in a broadcast environment inexpensively. Since SpotMixer charges one monthly fee, I can experiment with as many ads as I want. It gives you more control over your destiny."
The SpotMixer Platform for business is based on One True Media's groundbreaking self-service video creation and distribution technology — the leading online video creation software used by millions of consumers to produce and share professional-quality online video. SpotMixer offers step-by-step tools that enable any business to produce its own professional-quality ads and distribute them to targeted audiences with just a few clicks. For example, advertisers can upload and mix their own videos and photos, incorporate licensed music from SpotMixer's extensive music library, and utilize a range of industry-appropriate templates, audio mixing, and call-to-action tools provided by SpotMixer without investing in expensive and resource-draining video production ventures. Designed specifically for the needs of small- and medium-businesses, SpotMixer is the answer for marketers who want to take advantage of this more effective means of reaching consumers online, via radio, and now, through television ads.
"SpotMixer's strategic vision is to make all kinds of advertising — online, radio and television — as easy and affordable as possible, giving smaller enterprises just as great a chance to be successful with television ads as larger companies with big budgets to outsource their ads," said Mark Moore, CEO of One True Media, which owns and operates SpotMixer. "We firmly believe SpotMixer has the best and most comprehensive tool set to allow any size business to enter the TV ad environment quickly and affordably. We're also very excited to work with Google to help advertisers reach their target markets using Google TV Ads' cost-efficient and measurable distribution and reporting platform."
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