Social Video Boosts Engagement For Brands & Businesses

Social Video Boosts Engagement For Brands & Businesses

New research shows that the time spent with social media can improve the engagement with online video for brands and business. Online video technology provider Brightcove has found that videos shared through social media perform better than other videos, have higher engagement rates and higher completion rates. For more on how to enhance the social impact of your videos, check out this week's New Media Minute:

The Social Video Effect

Please enable Javascript and Flash to view this Blip.tv video.

The average Internet user in the U.S. spends about 4.5 hours a month on social networks, and new research shows that the time spent with social media can improve the engagement with online video, too, for brands and businesses.

Social Video Stats & Trends

The online video technology provider Brightcove has found that videos shared through social media perform better than other videos. For instance:

  • Every auto-share Tweet from YouTube results in roughly 6 new YouTube viewing sessions.
  • Videos shared via Facebook are driving traffic for brands and media companies .
  • Viewers that find new videos to watch via friends or influencers on social networks are more likely to view or even complete watching an entire video.
  • Web pages with video are 60% more likely–on pages with text–to show up on the first page of Google results.

Social Video Marketing Tips

So what can a brand or business do to enhance the social effect of video?

  • Remember that video can drive traffic to your site.
  • Make sure to include Facebook buttons and other sharing buttons on your videos and on the video player to enhance the pass-around rate.
  • A clickable call-to-action in the video can boost engagement with your video and with your website, and users can easily go back to your site if they discover that video in a Facebook feed.
  • Remember to monitor, assess, and measure how the videos that you're putting out are being shared, and where people are being referred from so you can assess what's working.


Don't Miss Any Stories!
Get daily online video news, tips and trends via email!


Posted in Social Video, Videos About Video
Video Companies:
Shows:
About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

What do you think? ▼
  • http://www.facebook.com/profile.php?id=169231583122713 United By Photography

    Social media and connected tv are the way forward for many brands and individuals.

  • http://www.facebook.com/profile.php?id=1848303121 Steven Brooks

    great article

  • Jeff Martin

    Point of clarity "Every auto-share Tweet from YouTube results in roughly 6 new YouTube viewing sessions." I believe she is referring to your "Activity Sharing" on YouTube. You can link a YT account to a Twitter account so that specific actions (liking, favoriting, etc.) you designate are automatically Tweeted. Be careful if you link both your Twitter and Facebook accounts to your YT account as you'll wind up sending out duplicate notices which would look a bit spammy.

  • http://www.facebook.com/profile.php?id= Anonymous

    This is great stuff, but what are the facts and figures in regards to the social media effect and conversion rates? Online video is truly boosted by social networks, however social networking audiences are vast and don't necessarily let you target your marketing towards B2B or B2C in a linear way, the sharing impact of social media means that more and more people see your video, which is great, but the question of how many of those people will actually take some form of action other than clicking on your website is the biggest question of all. Although I suppose much like the press any exposure is good exposure. A very insightful Vlog though, thanks Whitney & Reel SEO. AH Skeleton Productions.

  • http://www.facebook.com/profile.php?id=1292734298 Chris Yates

    Video is one of the most effective ways to deliver your message. Here are the top 10 video stats that I've found.
    http://www.huddleproductions.com/2011/06/10/top-10-video-stats/

  • http://www.facebook.com/profile.php?id=100361750022323 Video Leads Online

    Jeff has a good point in his comment, but If you are Auto-Posting from YouTube, be aware that the Auto post to FaceBook goes to your Personal Wall and can't directly be pointed to your Business PAGE… there are work-arounds but then are a bit clunky.

  • http://www.facebook.com/profile.php?id=670956418 Ronnie Bincer

    Jeff Martin has a good point in his comment, but If you are Auto-Posting from YouTube, be aware that the Auto post to FaceBook goes to your Personal Wall and can't directly be pointed to your Business PAGE… there are work-arounds but then are a bit clunky.

  • http://www.facebook.com/profile.php?id=100001969748200 Chris Lombardo

    Thanks Whitney… WOW! this just secures my positioning with my VIDEO Business. Please let me know what you think. http://www.chrislombardolive.com

    • Susan Simpson Merrill

      Makes what we have look even BETTER! WE have it ALL!

  • http://www.facebook.com/profile.php?id=100000414318905 Eric Steckel

    Good update. May I add that it helps if your video is not just someone standing and talking in front of a white background. (Sorry Daisy- had to say it.)

    Check out a 90-second video we did discussing Online Video and SEO:
    http://bars-tone.com/online-video-will-increase-organic-seo/

↑ Top