Need Social Video Concepts? Break Out A Thesaurus

Need Social Video Concepts? Break Out A Thesaurus

A lot of businesses and brands know the basic things they need to do to promote or optimize an online video, but still struggle with coming up with a good concept. Mercedes has done something truly smart with their latest online video campaign that many businesses could learn from. They've found a way to describe their new hydrogen fuel-cell concept car that lends itself extremely well to creative video. How did they do that? They broke out a thesaurus.

The Invisible Mercedes

Mercedes is pretty pumped about their new F-Cell hydrogen fuel cell technology. Why? It allows them to claim something about a car that no automaker in history has been able to say: zero emissions. Like... 0.0 emissions. None whatsoever.

I can just picture the creative team sitting around a conference room table discussing how important it is that the video pound home the "zero emissions" message. Obviously they'd want to do it in a creative and fun way. So someone pulled a dusty thesaurus off the shelf and started thinking of slightly different ways to say "zero emissions."

One they came up with was "invisible to the environment." And a web video concept was born. Check it out:

[Video removed from YouTube]

Saying a car has zero emissions is a pretty big deal, but it's not as easy a concept to convey through entertainment as something like "invisibility."

By breaking out a thesaurus and batting around some interesting or fun new ways to phrase their core message, they stumbled onto a nearly perfect viral video concept. Everyone wins. The audience is entertained--how could you not be entertained by an invisible car?!--and the brand gets its message out about the zero emissions.

If you're a business struggling to come up with catchy video concepts, consider finding a thesaurus. Look for new and clever ways to describe your core message. Some of the very best video concepts come from a simple turn of phrase.

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Posted in Video Marketing
About the Author -
Jeremy Scott is the founder of The Viral Orchard, an Internet marketing firm offering content writing and development services, viral marketing consulting, and SEO services. Jeremy writes constantly, loves online video, and enjoys helping small businesses succeed in any way he can. View All Posts By -

What do you think? ▼
  • Daniel Kotei

    Really interesting and actually makes sense because an aspect of creativity lies in your ability to make something old look new by doing it in a different, yet appealing you put it; breaking out a thesaurus.

  • R D Wayne Holloway

    What a great concept and vid.

  • Brit Tholander

    Great idea!