Forget about playing football for a living or becoming a rock star, what I really want to do when I grow up is create ads for Lynx/Axe. It is a nice and simple marketing message: if you are a young man and use Lynx, you will get lots of hot girls chasing after you.
Even angels:
<a href="http://www.youtube.com/watch?v=EfeVEAZkJqM" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.youtube.com/watch?v=EfeVEAZkJqM']);" rel="nofollow, external" target="_blank"><img class="nopin" src="http://i.ytimg.com/vi//0.jpg" alt="Axe & Lynx Get Racy To Find Social Video Success" title="0" /></a>
Or mermaids:
<a href="http://www.youtube.com/watch?v=DHZ2lxhM1eI" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.youtube.com/watch?v=DHZ2lxhM1eI']);" rel="nofollow, external" target="_blank"><img class="nopin" src="http://i.ytimg.com/vi//0.jpg" alt="Axe & Lynx Get Racy To Find Social Video Success" title="0" /></a>
That means coming up with lots of different ways to feature attractive girls in your ads. Now that is a job worth fighting for. Such a simple message has spawned a plethora of brilliant commercials that are as cheeky and funny as they are sexy.
Their latest ad is no exception. It features an attempt at breaking the world record for the largest number of people showering together, with 150 participants. This being Lynx, of course most of them are girls in bikinis. Now that is a tough job.
OK, it may lack the humour of some of its predecessors, but it does feature the fantastic tagline: 'the cleaner you are, the dirtier you get'. Oh, and lots of scantily-clad women.
<a href="http://www.youtube.com/watch?v=tNfQj7DtdOk" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.youtube.com/watch?v=tNfQj7DtdOk']);" rel="nofollow, external" target="_blank"><img class="nopin" src="http://i.ytimg.com/vi//0.jpg" alt="Axe & Lynx Get Racy To Find Social Video Success" title="0" /></a>
But which Lynx/Axe ads are the best? Well, Unruly Media's Viral Video Chart is always prepared to answer the tough questions and has compiled a chart of the top 13 most popular Lynx/ Axe commercials of all time, based on the number shares across Facebook, Twitter and the blogosphere.
Is your favourite in there?
(Editor's Note: Also, several of the ads are racy in nature, so be warned.)
23. Axe (Lynx) Rise Up: Stay Alert!
<a href="http://www.youtube.com/watch?v=nr4hwN7el0o" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.youtube.com/watch?v=nr4hwN7el0o']);" rel="nofollow, external" target="_blank"><img class="nopin" src="http://i.ytimg.com/vi//0.jpg" alt="Axe & Lynx Get Racy To Find Social Video Success" title="0" /></a>
13. Axe Excite commercial 60 sec NL
<a href="http://www.youtube.com/watch?v=q2DQ5VfRMV4" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.youtube.com/watch?v=q2DQ5VfRMV4']);" rel="nofollow, external" target="_blank"><img class="nopin" src="http://i.ytimg.com/vi//0.jpg" alt="Axe & Lynx Get Racy To Find Social Video Success" title="0" /></a>
12. Axe Anthem (Uncut)
<a href="http://www.youtube.com/watch?v=YL7vhQ9XTsU" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.youtube.com/watch?v=YL7vhQ9XTsU']);" rel="nofollow, external" target="_blank"><img class="nopin" src="http://i.ytimg.com/vi//0.jpg" alt="Axe & Lynx Get Racy To Find Social Video Success" title="0" /></a>
11. Lynx 24-7
<a href="http://www.youtube.com/watch?v=ensckApupW0" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.youtube.com/watch?v=ensckApupW0']);" rel="nofollow, external" target="_blank"><img class="nopin" src="http://i.ytimg.com/vi//0.jpg" alt="Axe & Lynx Get Racy To Find Social Video Success" title="0" /></a>
10. Das Neue AXE DRY Full Control
<a href="http://www.youtube.com/watch?v=UhoWbHww5Kw" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.youtube.com/watch?v=UhoWbHww5Kw']);" rel="nofollow, external" target="_blank"><img class="nopin" src="http://i.ytimg.com/vi//0.jpg" alt="Axe & Lynx Get Racy To Find Social Video Success" title="0" /></a>
9. AXE: Tiens-toi pret
<a href="http://www.youtube.com/watch?v=2hPm1p0Q3xA" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.youtube.com/watch?v=2hPm1p0Q3xA']);" rel="nofollow, external" target="_blank"><img class="nopin" src="http://i.ytimg.com/vi//0.jpg" alt="Axe & Lynx Get Racy To Find Social Video Success" title="0" /></a>
8. Lynx Dry Full Control - Premature Perspiration
<a href="http://www.youtube.com/watch?v=DOnbCdlLPiw" onclick="javascript:_gaq.push(['_trackEvent','outbound-article','http://www.youtube.com/watch?v=DOnbCdlLPiw']);" rel="nofollow, external" target="_blank"><img class="nopin" src="http://i.ytimg.com/vi//0.jpg" alt="Axe & Lynx Get Racy To Find Social Video Success" title="0" /></a>
Please Note: Opinions expressed in this article are those of the guest author and not necessarily that of ReelSEO.com
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