Social Video Advertising Views Soar to Record Highs in 2012

Social Video Advertising Views Soar to Record Highs in 2012

In part due to the Super Bowl and all the attention it brings, the first quarter of any year is going to look inflated.  But year-over-year, people watched 40% more advertising than 2011 and 225% more from 2010, according to a study by Visible Measures.  To the tune of 1.3 billion views, social video ads are being watched more than ever.

Highlights include Invisible Children's "KONY 2012" video but really the surprise of the last few months has been that M&M's "Just My Shell" Super Bowl ad, buoyed by a funny premise and of course LMFAO's "Sexy And I Know It."

Breaking Down The Study: A Brilliant Start To Social Video in 2012

Here is the graph from Visible Measures, and you can see the past quarter towers over all the others in the past year:

Social Video Advertising Views Soar to Record Highs in 2012

Visible Measures uses only user-generated views to come up with their numbers, called "True Reach," so an actual person is pressing "play" on these ads and watching them.

Here are the top 5 social video ad campaigns of Q1:

Social Video Advertising Views Soar to Record Highs in 2012

KONY 2012 garnered 172.2 million views, a phenomenon in every way:

Volkswagen's much-discussed follow-up to last year's most-watched Super Bowl ad, "The Force," in which the company went with a dog/Star Wars hybrid called "The Dog Strikes Back,", took in more than 37 million:

[Video removed from YouTube]

Volkswagen's teaser to that ad, "The Bark Side," adds to this campaign's views:

[Video removed from YouTube]

It should also be noted that last year's "The Force," started getting traction again this year, once again showing that if you make a great piece of content, it can keep giving back.

Rovio's Angry Birds can't not make a list, as their ad for the new "Angry Birds: Space" took in around 30.7 million views:

Rounding out the top 5 is another well-covered ad, the Matthew Broderick Honda ad called "Matthew's Day Off."  It saw around 25.3 million views:

[Video removed from YouTube]

Overall, tremendous news for video as it continues to expand and create a greater reach.  It can only be encouraging for those brands who are on the fence about video to see these kinds of numbers.

Don't Miss Out - Join Our VIP Video Marketing Community!
Get daily online video tips and trends via email!
About the Author -
Chris Atkinson joined ReelSEO in 2011. He is a longtime film and television reviewer, and has almost two decades of experience in the theater industry. He also writes on his personal blog - http://nymoviereviews.com. View All Posts By -

What do you think? ▼
  • http://www.myownbridalshow.com bonniebrown

    YEAH!  This is such great news!  So many advertisers are going to be able to get the word out via You Tube for a much less expensive option than plain old TV.  People need to absolutely be riding this wave.....

  • shane_barker

    @thetechscoop Thank for the mention! How is DBA coming along? #sacramento #startups

  • videoleadsonline

    I see that Dogs are represented quite well in this list of videos... Yeah Baby!

  • AnimatedV

    RT @sodatv_en Social Video Advertising Views Soar to Record Highs in 2012 http://t.co/kFgbgPfd #videomarketing

  • http://about.me/grantcrowell Grant Crowell

    Thanks for sharing, Chris. I wondered a lot, Is "social video advertising" really a legitimate term? How is it actually different from regular video commercials if the brands behind them aren't putting any effort into direct engagement with their customers from the ad? Otherwise, any television commercial you put up on YouTube would have the title of being a "social video" solely by its placement, and nothing of it's own engagement.

    • http://www.reelseo.com/ reelseo

       @Grant Crowell I think we can all agree that the industry has labeled that term to mean advertising videos through "social" networking for generating user-initiated views...  Whether we like it or not, that's the definition that many have coined.  You and I both know that "social" should mean actual interaction, but somehow the term was coined without that critical piece as a requirement...  I mean, is twitter really a social site when someone uses it for broadcasting info?  Nope, but they still call it social.  Kinda annoying, but is what it is for now... 

  • EazyDAReaLEazy

    @EmpireMediaAus @ChipEarles. http://t.co/BDSqHskr. Pls check my new song out

  • http://www.myownbridalshow.com bonniebrown

    YEAH!  This is such great news!  So many advertisers are going to be able to get the word out via You Tube for a much less expensive option than plain old TV.  People need to absolutely be riding this wave.....

  • shane_barker

    @thetechscoop Thank for the mention! How is DBA coming along? #sacramento #startups

  • http://www.videoleadsonline.com/ videoleadsonline

    I see that Dogs are represented quite well in this list of videos... Yeah Baby!

  • AnimatedV

    RT @sodatv_en Social Video Advertising Views Soar to Record Highs in 2012 http://t.co/kFgbgPfd #videomarketing

  • http://about.me/grantcrowell Grant Crowell

    Thanks for sharing, Chris. I wondered a lot, Is "social video advertising" really a legitimate term? How is it actually different from regular video commercials if the brands behind them aren't putting any effort into direct engagement with their customers from the ad? Otherwise, any television commercial you put up on YouTube would have the title of being a "social video" solely by its placement, and nothing of it's own engagement.

    • http://www.reelseo.com/ reelseo

       @Grant Crowell I think we can all agree that the industry has labeled that term to mean advertising videos through "social" networking for generating user-initiated views...  Whether we like it or not, that's the definition that many have coined.  You and I both know that "social" should mean actual interaction, but somehow the term was coined without that critical piece as a requirement...  I mean, is twitter really a social site when someone uses it for broadcasting info?  Nope, but they still call it social.  Kinda annoying, but is what it is for now... 

  • http://about.me/grantcrowell reelseo

    Thanks for sharing, Chris. I wondered a lot, Is "social video advertising" really a legitimate term? How is it actually different from regular video commercials if the brands behind them aren't putting any effort into direct engagement with their customers from the ad? Otherwise, any television commercial you put up on YouTube would have the title of being a "social video" solely by its placement, and nothing of it's own engagement.

  • EazyDAReaLEazy

    @EmpireMediaAus @ChipEarles. http://t.co/BDSqHskr. Pls check my new song out