The growth of social activity in conversations and check-ins around TV programming has grown by about 91% year over year, according to a study by social TV tracking service Trendrr.TV. The company also uncovered several interesting trends regarding social activity.
Social TV Activity:
- Twitter is the primary vehicle for social activity around TV.
- BUT...Animated shows, such as "American Dad" find the most activity on Facebook.
- CNN's political coverage in February made it the most social news network.
- TV networks and advertisers that capitalize on special events, such as the Superbowl, Oscars, and the Grammys, experience massive year over year growth.