Social Meets TV – The Social Media Ripple Effect Leads To Greater Engagement

Social Meets TV   The Social Media Ripple Effect Leads To Greater Engagement

Does online buzz equate to better ratings for a TV show? Not always. But it can lead to more engagement and now advertisers can measure that engagement thanks to a tool from social media monitoring company Networked Insights who found that media agencies are improving efficiency in their TV buys by 5% to 12% when they consider the social media ripple effect surrounding a TV show.

The company's Social Sense TV tool measures online engagement for TV shows across social media and then helps media agencies understand how to value the on-air spots in those shows using that data.This type of measurement will likely herald new ways of buying ads in TV shows by leveraging online buzz.

In related news, this week's New Media Minute includes updates on other social-meets-TV efforts from Oxygen network and new tech company Philo.

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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

What do you think? ▼
  • http://drivingonlinesales.com/ Wynne

    Hey Daisy. You've got some cool video going on there. Interesting information on TV + Social media metric. I'm going to embed your video on my blog.

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