Roost now offers a Local Scorecard tool that gives local businesses a sense of if they're actually reaching their local customer with their Facebook marketing. It's very important to know you're actually reaching the people in your area. A donut shop in San Francisco doesn't necessarily need to be reaching people in New York City.
Roost gives you a sense of if you're tracking the right folks through your Facebook page, and then tools on how to improve.
Here's a video from Roost about their service:
What Local Response does is it tracks mentions and also social media check-ins across platforms like Facebook, Twitter, Gowalla, Instagram, and Foresquare. It processes them in real time, and reports back to the brands and businesses using it so that those brands and businesses can decide which ones need to be responded to right away.
Local Response is going to be adding even more tools for local businesses and brands in the coming weeks.
Here's a video from Local Response about their service: