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1 In 4 SMBs To Spend More for Online Video In 2010

  |  3 years ago   |  

1 In 4 SMBs To Spend More for Online Video In 2010Yes, more than 25% of small businesses are planning on some sort of spending for online video next year according to a report just released by Ad-ology Research. That sure sounds like more than just a fad or an emerging market.  It's also 75% more than the year before they say.
The research says that 28% are planning to spend more for online video, 25% on social networking and 21% on mobile ads.

The social network of choice? Facebook, LinkedIn, Twitter.

SEE ALSO: Small Businesses Plan to Embrace Online Video in a Huge Way

Advertising seems to be on the rise as 29% said they are increasing the total amount spent and pushing more towards online.

The Ad-ology report also showed that 20% of small business owners are optimistic about the economy and its recovery next year.

Other notes:

  • 31% say they don't use social media because their customers don't use social media.
  • More than one-third of these business owners plan to spend more time writing white papers and e-articles.
  • 52% of small business owners surveyed plan to devote more resources to cause marketing in 2010.
  • 42% plan to participate in trade shows or conferences, and the percentage of these planning to spend on trade publications increased 18% from last year.

It seems that of late a lot of pundits and business owners are sure the economy will get moving next year and start climbing out of its downward slide. But with the way things are progressing in D.C. can anyone be too sure? Bankers recently stiffed the President on a meeting, his policies are meeting with criticism and roadblocks at every turn (almost) and the people never seem to be happy. Unhappy people does not turn in to increased purchasing, does it? I guess it depends on getting jobs made and filled, getting products made and sold and getting steps taken to stimulate it all.

Source: Ad-ology Research - Small Business Marketing Forecast

Posted in Video Trends & Research, Web Video Industry News
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About the Author -
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media and is working on Not So Super, an original web series. You can contact Chris here. View All Posts By -

What do you think? ▼
  • Remy K

    This is encouraging for talented and creative young people with lower budget equipment to generate income. Years ago I was told that for a video production company to make a top quality training or ad video would cost around $2500/ completed minute. Don't know if this is a good figure now but internet video doesn't need this level of refinement.
    RK in Charlotte, NC

  • http://www.duro-design.com/index.cfm/fsc-maple-flooring maple flooring

    Nice post about commercials. Now every business is depending on ads in a larger extent. Yhis gives them opportunity to get more points.

  • WhoLowMedia

    Yes Gents, this is good news for us HOWEVER the challenge is for us to be able to show our clients how they can EFFECTIVELY use the videos to promote their products and services.
    Boys, we dont want to come off as just selling video to clients, let's offer them our understanding of how viral media works and how THEIR business works to create a package for them that will allow their videos to get hits....it wont always sell but we are professionals, we have to try.

    • http://www.reelseo.com/ Mark Robertson

      Totally agree - 2008 and 2009 were the years of "oh wow, video is cool" 2010
      and on will be about being able to provide hard facts as to ROI in order to
      continue the growth of online video as a marketing tool for SMBs....

  • http://www.corkflooringpros.com/ Cork Flooring

    Interesting concept with the down turn of the economy.

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