Google and Apple Battle for The Handset Win – Let The SmartPhone Wars Begin!

Google's Android cell phones are quickly closing the gap on Apple's iPhone, according to new research from eMarketer. In the fourth quarter, the proportion of potential smartphone buyers who said they were going to purchase an Android jumped from 6% to 21%, surpassing blackberry for the first time, while interest in buying the iPhone dipped. For more details on what the Smartphone wars might look like as Google and Apple continue their ascendancy in the entertainment business, check out this week's New Media Minute.


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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

What do you think? ▼
  • JeffBach

    As a content creator, I look at the two phone and see:
    iphone- one screen size, one OS, one version of the OS, one set of requirements, features and functions. Standardized. Mostly easy to to feed an iphone what it wants.

    Android/BB/etc. – myriad different screen size, different OSes, different version of OSes, varying requirements, features and functions. Not standardized. Depending on what my content is I may have to produce (and update) numerous different versions of my content in order to satisfy users of non-iphones. Version detection can solve this but that in itself is another step.

    I'm not a huge fan of control, but in the case of smart devices having one phone form factor to aim for is nice in lieu of the near countless combos of screen size/OS/OSver that everyone else offers.

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