In this week's viral video round up, I included an adorable clip making the rounds of a bear cub and wolf cub playing together. The combined effects of the odd pairing and the cute behavior has led to more than 1.5 million views, tens of thousands of shares, and untold amounts of free publicity for The Woodland Zoo in Farmington, Pennsylvania.

Small Business Video Marketing Tips From A Zoo

Here's the video in question:

The Woodland Zoo is, as you might have guessed, a zoo. Like most zoos, they have all manner of animals on the property: cute ones, vicious ones, and everything in between. And they're following one of my very favorite online video marketing techniques for small businesses: use what you've got.

It reminds me of Big Cat Rescue--the outfit that has scored multiple viral hits simply by filming the big cats they tend to on their wildlife preserve. Here's one of the most popular:

Or the Winnipeg Humane Society, who filmed some of the little creatures in their care--along with a pretty hilarious narration--to find viral success:

Use What You've Got

Use what you know... film what you already do. I know that advice sounds "too easy," but I'm going to keep giving it until small businesses realize it actually works.

There are over 1,000 zoos in the world, and thousands more reserves, preserves, parks, vets, human societies, and other animal-related businesses. If you work for one of these, grab a $100 HD camera and go film the cuteness that is surely happening around you every day. It's not rocket science... people just love animal videos.

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But even if your small business doesn't deal with animals, I urge you to take a close look at what you do on a daily basis. What is it you do that your customers enjoy about you... is it the high quality of your workmanship or is it your personality? Do you make people laugh or smile when you do business with them?

Whatever it is that has helped you succeed in business, that's the thing about you and your business that your online video marketing strategies should focus on as well.

  • EricMongoRobbins

    Winnipeg Andy reminds me of Cheech's Bouncer character in the movie Dusk Till Dawn. Totally clever video!

  • EricMongoRobbins

    Winnipeg Andy reminds me of Cheech's Bouncer character in the movie Dusk Till Dawn. Totally clever video!

  • Large Green

    Love your article, it has given me a lot to think about, You are right because if you can link cats and cute bears to marketing then it surely only takes a small spin to link almost anything together. Time is the hardest part though, I don't really have much time to begin with which is why I outsource all my social media marketing to magicbuz and I don't regret that for one second. I will contemplate what video I could put to my factory.

  • Anonymous

    This is a best tips for promote your small business with video.
    Internet marketing -

  • Vickie Sceifers

    What a creative video! I loved all of them, and shared the Winnipeg one 3 times! As a videographer, I'm always looking for ways to get creative for my clients as well.

  • Carole Baskin

    Thanks for the mention!

  • Maria Hoath Peagler

    This is hilarious and I agree with Josh. Many of my students are intimidated about appearing on video, but they are missing out on a tremendous opportunity for outreach.

  • Josh Rimer

    Omg, I love that Winnipeg video! This is a great example to show my clients when they try to convince me they don't have enough on-camera experience or they aren't "good looking" enough or whatever reason they give for thinking people wouldn't want to watch them on video. Mix a clever idea with some humor and it's really hard to go wrong... so much more enjoyable than a boring SPCA video.