New Media Minute

International Opportunities for Web Video Show Creators

Media company Alloy Entertainment has begun international deal-making for its digital series as it embarks on plan to launch four to six digital shows each year. Other digital studios like Take180 and Mondo Media are also cranking on foreign rights. In this episode of the …

Cord Cutting Begins, Internet Connected TV In Vogue?

A recent study from the Yankee Group found that one in eight consumers plan to cut back or ditch entirely their pay TV service this year and live off the Internet only. In this week's New Media Minute, I take a quick look into why …

Location-Based Mobile Services Ink Deals With Video Providers

Networks and media companies are inking deals left and right for location-based services like MyTown, FourSquare and GoWalla. Travel Channel has already found early success with its MyTown application to the tune of 17 million check-ins in one month, while FourSquare has struck partnerships with …

Cable TV Operators Want To Keep You Happy, But Can They?

This week the annual Cable Show conference kicks off in Los Angeles and TV Everywhere is going to be a huge topic at the show.  Comcast has rolled out a beta trial of the service while Time Warner is conducting small trials. In this week's New …

Tablets Represent A New Era of Measurability for Advertising

On the heels of Apple's news that it's sold 1 million iPads in the first 28 days of release, I bring you insight from "The Long Tail" author Chris Anderson on why tablets represent a new era of measurability for advertising (they can now track your activity …

Levi Strauss CMO On Online Video Strategies for Brands

Advertising dollars are the foundation of the Web video business and those coveted bucks are highly sought after by networks, programmers and independent producers alike. So how do big brands allocate, measure and assess their spending in online video?

Report From 2010 NAB Show – 3D TV and Digital Tools Abound

At this year's National Association of Broadcasters show, you couldn't miss 3D TV if you tried. The sets were on display on the convention floor and producers were abuzz about how to convert their projects to the new format. The other hot topic at the …

Get Ready for More Video Advertising With Online TV Shows

Are you ready for more ads in your online TV? Because you're going to get them since everyone from Comscore to CBS to ABC to CW says you want them. But will we as consumers tolerate them? I've got some exclusive insight from the Comcast …

Interactive and Clickable Video Drives E-Commerce Conversions

Remember when video was going to be interactive and we'd all click on Jennifer Aniston's sweater to buy one for ourselves? Well, that day is gone, but hotspotting is finally taking off thanks to Web video. Hotspotting refers to clicking on an object in a …

Apple Wants To Eat Amazon’s Lunch, But Wait, So Does Google!

With Apple's iPad hitting the market in a matter of days, how big an impact will the computer giant's entrance into the tablet and eReader business make? A huge one, according to several research firms such as eMarketer, Yankee Group and Credit Suisse. Amazon's eBook …