New Media Minute

Levi Strauss CMO On Online Video Strategies for Brands

Advertising dollars are the foundation of the Web video business and those coveted bucks are highly sought after by networks, programmers and independent producers alike. So how do big brands allocate, measure and assess their spending in online video?

Report From 2010 NAB Show - 3D TV and Digital Tools Abound

At this year's National Association of Broadcasters show, you couldn't miss 3D TV if you tried. The sets were on display on the convention floor and producers were abuzz about how to convert their projects to the new format. The other hot topic at the ...

Get Ready for More Video Advertising With Online TV Shows

Are you ready for more ads in your online TV? Because you're going to get them since everyone from Comscore to CBS to ABC to CW says you want them. But will we as consumers tolerate them? I've got some exclusive insight from the Comcast ...

Interactive and Clickable Video Drives E-Commerce Conversions

Remember when video was going to be interactive and we'd all click on Jennifer Aniston's sweater to buy one for ourselves? Well, that day is gone, but hotspotting is finally taking off thanks to Web video. Hotspotting refers to clicking on an object in a ...

Apple Wants To Eat Amazon’s Lunch, But Wait, So Does Google!

With Apple's iPad hitting the market in a matter of days, how big an impact will the computer giant's entrance into the tablet and eReader business make? A huge one, according to several research firms such as eMarketer, Yankee Group and Credit Suisse. Amazon's eBook ...

Who's Getting The Media Buzz? 3 Players To Check Out...

Want to know what new media players to keep an eye on? Daisy Whitney gives us the inside scoop on the companies that marketers and agencies are excited about starting with the marketing technology firm Bunchball, which is generating major buzz in the media and ...

Web Video Advertising Hurdles for 2010 - Media Minute

When asked the biggest challenges in online video advertising this year, top executives at media agencies like Starcom and MediaVest say they're most eager to target audiences better and to access more sophisticated data around viewership. At last week's 4A's conference in San Francisco that ...

Data Drives Dollars In Online Video - Media Minute

Media agencies and brands are hungry for data -- they want better data that they can use to target their potential customers. That's why this week's New Media Minute takes a detailed look at a data-driven deal and a new research tool and explains why ...

New Opportunities for Web TV Shows - Media Minute

Remember when I told you the future of TV was international? Now we're seeing even more evidence of that trend because the popular Web series Break a Leg just sold the licensing rights to its show to Fox Italy, marking a big step for Web ...

The New Frontier for IPads and EReaders - Media Minute

We just posted a fairly critical overview of the iPad after its announcement and I think this week's New Media Minute offers a compelling reason why the iPad may actually succeed.

Twitter Plans Media Partner API, Analytics and More... for 2010

Social media is a fast-growing advertising and marketing medium and it's one that media companies, brands, producers and individuals want to better understand and leverage. If you're keen to grow your Twitter following, use the platform most effectively, and analyze your tweets, then you'll want ...

The Future of Television Is International - Report From NATPE

International expansion is going to be vital to the growth of the cable and network TV business over the next several years.  At the NATPE conference in Las Vegas, I interviewed Discovery Communications CEO David Zaslav.  David talked about the opportunities in markets like India, ...

Google and Apple Battle for The Handset Win - Let The SmartPhone Wars Begin!

Google's Android cell phones are quickly closing the gap on Apple's iPhone, according to new research from eMarketer. In the fourth quarter, the proportion of potential smartphone buyers who said they were going to purchase an Android jumped from 6% to 21%, surpassing blackberry for the ...

Marketers Focus On Videos Ads Online, Aim To Develop Own Audiences

Why rent an audience when you can buy your own? That's the new philosophy of marketers who are spending money this year to build out a social networking presence through "earned" media rather than paid media.  Some advertisers, like Pepsi, are pouring marketing dollars into ...

5 Media Trends and Rising Stars To Watch for In 2010

Now that the new decade has started, what new media trends should you be looking out for? In this first New Media Minute of the year, Daisy Whitney shares five trends and five companies that exemplify them.