New Media Minute

“Social Media is Over-Hyped…” Gary Vaynerchuk & the Future of Social Marketing

Social Media is Over Hyped... Gary Vaynerchuk & the Future of Social Marketing

At the recent SXSW show, the New Media Minute caught up with Internet expert and social media impresario Gary Vaynerchuk to discuss how brands and marketers can apply the lessons of his latest book, "The Thank You Economy".

3 Tips to Increase Video Views with Video Recommendations

3 Tips to Increase Video Views with Video Recommendations

If you're a brand, publisher or content provider producing videos for the Web, you want people to find and watch your videos. What are some new ways that can help you make certain that your videos are more easily discovered, played and viewed?  One way …

How To Stream Video From A Smartphone or Tablet To The TV

How To Stream Video From A Smartphone or Tablet To The TV

With the rapid rise in tablet and smartphone adoption, a number of apps and tech tools have emerged that allow users to stream videos from their mobile devices back to the TV. They include Airplay, Skifta, Eyecon, Rovi and Snapstick. For the rundown on how …

Augmented Reality Gets Real + Social Gaming Ads Get Hot

Augmented Reality Gets Real + Social Gaming Ads Get Hot

Augmented reality is one of the sexy new areas of the digital marketing business and it may finally be shifting away from gimmicky uses and to practical world applications. For more details, watch this week's New Media Minute where you'll also learn about the tremendous …

Real-Time Bidding – The Hottest New Online Ad Growth Sector

Real Time Bidding   The Hottest New Online Ad Growth Sector

One of the hottest areas in the digital ad business is real-time bidding and it's poised for more growth this year, according to several new studies. While less than one-third of Web publishers offered real-time bidding on their ad inventory last year, about 44% of …

TV Networks Have Checked in with Social Media Marketing

TV Networks Have Checked in with Social Media Marketing

Social media has become the new watercooler for TV shows and that's why we're seeing a number of new Fourquare-like check-in services for TV shows emerge. TV networks from HBO to NBC to OWN are pairing up with the new players in social TV like …

5 Best Practices for Brands Doing Social Media Philanthropy

5 Best Practices for Brands Doing Social Media Philanthropy

One of the biggest uses of social media has been philanthropy — studies show brands can raise a tremendous amount of money AND get people involved in worthy causes through Facebook campaigns. The social media software company Context Optional shared its best practices and tips …

New Android Tablets To Challenge The Apple iPad In 2011?

New Android Tablets To Challenge The Apple iPad In 2011?

Get ready for a slew of new tablet introductions. The 2011 Consumer Electronics Show kicks off this week and manufacturers like Vizio, Toshiba, as well as Motorola, LG, Dell and Microsoft expect to introduce new tablet computers (many using the Android OS) this week in …

5 Tips On How To Make Your Mobile Website User-Friendly

5 Tips On How To Make Your Mobile Website User Friendly

As part of the continuing coverage of the mobile opportunity, this week's New Media Minute includes several tips on how to make a mobile-friendly Web site, with details from consumer research firm OpinionLab on the user experience and on how to create a mobile friendly …

Online Video Advertising Is Starting To Look A Lot Like TV

Online Video Advertising Is Starting To Look A Lot Like TV

Online video ad management firm Freewheel has found that the number of ads that run in the middle of online video shows has increased by 8 times from the start of the year. This is the latest evidence that Internet TV is going to be …

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