New Media Minute

Social Meets TV - The Social Media Ripple Effect Leads To Greater Engagement

Does online buzz equate to better ratings for a TV show? Not always. But it can lead to more engagement and now advertisers can measure that engagement thanks to a tool from social media monitoring company Networked Insights who found that media agencies are improving efficiency ...

Virtual Goods Increase Real World Purchase Intent and Brand Awareness

Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by social media services firm App Savvy. The news comes as marketers continue to pour money into virtual goods, a ...

Augmented Reality Marketing Provides Exciting New Venue for Brand Marketers

When it comes to emerging media one of the hottest new areas for marketer is augmented reality. It's a digital venue that marketers such as Audi and Ben & Jerry's are all dabbling in and offers some promising retention plays for consumers and brands. For ...

A Match Made In IPad Heaven - Starz and Penguin Launch Video-Enhanced IPad Book

Everyone from book publishers to magazine concerns to TV networks have been trying to figure out their tablet and iPad strategies. And now the premium cable network Starz partnered with book publisher Penguin in a deal that helps Starz promote an original series and helps ...

Key Metrics for Successful Web Video Advertising Campaigns

Brand advertisers are increasingly asking Web sites and publishers to conduct "intent-to-purchase" studies that measure the success or failure of a Web video campaign. Break Media CEO Keith Richman talks to us in this week's New Media Minute how advertisers and publishers can use that ...

Web Video Advertising and Brand Integration - What Works and What Doesn't

Is brand integration the wrong approach to Web video advertising? It may very well be, said Chris Williams, the general manager for Disney-owned digital studio Take180. I caught up with him at the NATPE LATVFest this week and he shared his contrarian point of view ...

Things To Consider When Buying Online Video Advertising

Brands and advertisers are spending a lot more money in online video. But how can they make sure their ads run in brand-safe environments and that they get the most out of their investment?   Watch this week's New Media Minute for best practices and ...

Tips for Developing A Successful IPad App

Want to make money and grow audiences with an iPad app? Then learn the secrets to iPad app success! In this week's New Media Minute, I share key takeaways and best practices for brands, marketers and content creators who want to make compelling iPad apps.

Refuting The Cable TV Cord Cutting Hype

In the last year, the nation's largest TV providers added more than 1.7 million new video customers, suggesting that cord cutting is not a trend, according to fresh research from Leichtman Research Group. The research firm analyzed official data from cable, satellite and telco operators ...

Online Video Ad Verification - To Protect and Serve Ad Investment

Did your online ad run where it was supposed to? That's the question a lot of advertisers want to know as they spend more money online and in Web video specifically - upwards of 35% more dollars this year alone. Which means we're now seeing ...

International Opportunities for Web Video Show Creators

Media company Alloy Entertainment has begun international deal-making for its digital series as it embarks on plan to launch four to six digital shows each year. Other digital studios like Take180 and Mondo Media are also cranking on foreign rights. In this episode of the ...

Cord Cutting Begins, Internet Connected TV In Vogue?

A recent study from the Yankee Group found that one in eight consumers plan to cut back or ditch entirely their pay TV service this year and live off the Internet only. In this week's New Media Minute, I take a quick look into why ...

Location-Based Mobile Services Ink Deals With Video Providers

Networks and media companies are inking deals left and right for location-based services like MyTown, FourSquare and GoWalla. Travel Channel has already found early success with its MyTown application to the tune of 17 million check-ins in one month, while FourSquare has struck partnerships with ...

Cable TV Operators Want To Keep You Happy, But Can They?

This week the annual Cable Show conference kicks off in Los Angeles and TV Everywhere is going to be a huge topic at the show.  Comcast has rolled out a beta trial of the service while Time Warner is conducting small trials. In this week's New ...

Tablets Represent A New Era of Measurability for Advertising

On the heels of Apple's news that it's sold 1 million iPads in the first 28 days of release, I bring you insight from "The Long Tail" author Chris Anderson on why tablets represent a new era of measurability for advertising (they can now track your activity ...