New Media Minute

TV Networks Have Checked in with Social Media Marketing

Social media has become the new watercooler for TV shows and that's why we're seeing a number of new Fourquare-like check-in services for TV shows emerge. TV networks from HBO to NBC to OWN are pairing up with the new players in social TV like ...

5 Best Practices for Brands Doing Social Media Philanthropy

One of the biggest uses of social media has been philanthropy -- studies show brands can raise a tremendous amount of money AND get people involved in worthy causes through Facebook campaigns. The social media software company Context Optional shared its best practices and tips ...

New Android Tablets To Challenge The Apple iPad In 2011?

Get ready for a slew of new tablet introductions. The 2011 Consumer Electronics Show kicks off this week and manufacturers like Vizio, Toshiba, as well as Motorola, LG, Dell and Microsoft expect to introduce new tablet computers (many using the Android OS) this week in ...

5 Tips On How To Make Your Mobile Website User-Friendly

As part of the continuing coverage of the mobile opportunity, this week's New Media Minute includes several tips on how to make a mobile-friendly Web site, with details from consumer research firm OpinionLab on the user experience and on how to create a mobile friendly ...

Online Video Advertising Is Starting To Look A Lot Like TV

Online video ad management firm Freewheel has found that the number of ads that run in the middle of online video shows has increased by 8 times from the start of the year. This is the latest evidence that Internet TV is going to be ...

The Reel Video Search Engine Optimization Secret Sauce

Want to get more views for your videos? Have you optimized your videos for the search engines? Knowing how to get your videos found via search can make a big difference in your video views. But it's something that relatively few video producers are aware ...

Branded Video Measurement Evolves With Share of Choice

It's the New Media Minute from Napa Valley edition! Get the latest on new online video measurement tools for marketers and agencies, all while watching lush vineyards in the afternoon sun as the backdrop. This episode includes the latest news on how brands can benchmark ...

How to Build An Audience for Niche Web Video Series

We recently caught up with the producer and host of the popular Web series VendrTV on Next New Networks. The show is attracting an audience of 200,000 and Daniel Delaney shared his thoughts on building an audience, honing in on a niche and the real ...

Post-Roll Video Ads More Engaging Than Pre-Roll Says HealthiNation

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the ad is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as ...

Real-Time Social Media Buzz Working for Television Shows

Real time data is one of the hottest new areas in the online ad business – brands and marketers want to know how to harness real-time information and interactions with consumers to make decisions on the fly. Ad.ly is the latest company to attempt this ...

Is Your Business Mobile Ready? 20 Percent of Google Searches Are Now Local

Is your business or brand accessible on mobile phones? If it's not it should be because consumers are increasingly accessing information and content on their cell phones. Google has said about 20 percent of searches on Google.com are NOW related to location, which means we're ...

New Video Ad Format To Turn The Tide for Video Advertising $$

One of the biggest challenges in the online video ad business to date has been a lack of standards for ad formats. That may change though because a far-reaching industry coalition called Rising Tide Coop is rolling out one of the first industry-wide ad formats ...

BoingBoing Founder Offers Strategies for Media Success

Media is changing so we might as well get good at it. That's what David Pescovitz, founder of BoingBoing and a thought leader at the Institute for the Future says. I had a chance to nab an interview with this visionary mind and asked him ...

Advertising Opportunities Abound In Hyper-Local News and Video

As journalism changes and newspapers undergo seismic shifts, big media companies are setting up local shops, and they're hoping to win local online ad dollars as a result. AOL, ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business. Local ...

Tools for Improving Online Video Ad Viewership and Engagement

Everyone from TV networks to indie web producers want to know how to get more viewers for their videos, because more viewers in turn means more advertisers. Keep an eye then on some of the new tools from online video tech firms Taboola and Adap.TV ...