New Media Minute

Tips For Developing A Tablet Device Marketing Strategy

Tips For Developing A Tablet Device Marketing Strategy

With tablet sales tracking to hit 24 million this year, brands are trying to crack the code on the best approach to a tablet strategy. A recent eMarketer report says 41% of consumers are keen on the device for its shopping capabilities. Here are top …

Social Media Dos & Dont’s: How Businesses Should Properly Engage with Social Media

Social Media Dos & Donts: How Businesses Should Properly Engage with Social Media

What are the rules for social media engagement in the social Web? How often should you post on Facebook? How should you handle customer complaints on Twitter? I asked social media expert Scott Meldrum of Pollin8 for his top 3 social tips on how to …

Cord Cutting is Reel: Online Video Advertising to the Rescue

Cord Cutting is Reel: Online Video Advertising to the Rescue

Nielsen recently reported that the number of TV's owned in the U.S. has dropped due in part to younger consumers going without paid TV (cord-cutting). Online viewing may fill in the gap though, because the CW has found that viewers stay tuned for all the …

How Important is it to Optimize Your Site for Mobile Search?

How Important is it to Optimize Your Site for Mobile Search?

Smartphone users are much more likely to take action, such as buying a product, after seeing a mobile ad. And that action, usually starts with mobile search. According to a new study from Google, about 71 percent of smartphone users search for related content on …

Four Digital Media Startups Marketers Should Keep An Eye On

Four Digital Media Startups Marketers Should Keep An Eye On

Want to know which digital media startups to keep your eye on? The New Media Minute says to watch for innovation from Rich Relevance, Yinzcam, Klout and Tynt. For all the details, check out this week's episode with Daisy Whitney giving the details!

Insider Tips for YouTube Video Marketing Success: Exclusive Interview

Insider Tips for YouTube Video Marketing Success: Exclusive Interview

Want to know the secrets to success on YouTube? Then you'll want to watch Daisy's exclusive New Media Minute interview with YouTube exec Bing Chen (in charge of Google & YouTube Creator Initiatives and Entertainment Partnerships) who offers insider tips and secrets regarding how to maximize …

The Art of Enchantment: How-to Captivate Audiences, Viewers, and Customers

The Art of Enchantment: How to Captivate Audiences, Viewers, and Customers

Author and venture capitalist Guy Kawasaki spoke at the ad:tech SF conference on the Art of Enchantment, sharing his tips on how to "enchant" audiences, customers, viewers, your boss, employees and more. Here are his tips from Daisy Whitney in this week's New Media Minute.

Agencies & Marketers Push for Multi-Platform Video Ad Deals

Agencies & Marketers Push for Multi Platform Video Ad Deals

The biggest TV ad buying season of the year is now upon us in the upfront – and new media is likely to play a big role in many cable networks' plans and presentations to ad agencies and marketers. Network groups like Turner and Scripps, …

3 Golden Rules for Long Term Social Media Marketing Success

3 Golden Rules for Long Term Social Media Marketing Success

Social media is a powerful marketing tool, but most posts fade quickly – 92% of twitter retweets happen in the first hour, and Facebook posts receive the most comments in the first few hours, says social media expert Steve Rubel. But long-term social success is …

How Brand Marketers Are Using Mobile Bar Codes to Connect with Consumers

How Brand Marketers Are Using Mobile Bar Codes to Connect with Consumers

Marketers and advertisers are increasingly turning to bar codes as one of the hot new media platforms. Given the prevalence of smart phones, brands have recognized the opportunity to connect with consumers via these ubiquitous codes. Startups like Shopkick and Checkpoints have jumped into the …

↑ Top