New Media Minute

Four Digital Advertising Startups To Keep An Eye On

Four Digital Advertising Startups To Keep An Eye On

Which digital media startups are poised for success? The New Media Minute has scoured the ranks of new players in shopper marketing, social media, gaming and mobile. In this week's New Media Minute, Daisy Whitney tell us why to watch Bluefin Labs, Sonar, GoldRun and ...

Online Video Marketing Tips For Brands & Websites From iVillage

Online Video Marketing Tips For Brands & Websites From iVillage

NBC-owned iVillage has steadily grown the frequency and amount of video across its site and is now generating more than 4 million video views each month, with plans to expand the video on its site in 2012. Kelly Wallace, the site's head of video and ...

How To Measure ROI In Online Video To Help Ensure Success

How To Measure ROI In Online Video To Help Ensure Success

About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That's why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on ...

Four Shopper Startups To Watch As Retailers Turn To iPads In Stores

Four Shopper Startups To Watch As Retailers Turn To iPads In Stores

One of the most anticipated books of the year in the Walter Isaacson Steve Jobs biography hits bookstores this week, and that's why the New Media Minute is taking a look at some of the most innovative uses brands are making of iPads in retail ...

New Media Trends & The Future Of TV Investments From A Venture Capitalist

New Media Trends & The Future Of TV Investments From A Venture Capitalist

What's hot in interactive TV, social TV and new media? I asked venture capitalist Habib Kairouz of Rho Ventures for the top three trends he is tracking in these areas and he shared his tips with the New Media Minute. For the inside scoop on ...

Migrating Your Content To Mobile Online Video Platforms: Tips From AOL Video

Migrating Your Content To Mobile Online Video Platforms: Tips From AOL Video

Mobile video usage is growing fast among consumers and big video sites like AOL Video are implementing mobile solutions as a result. In part two of our interview with AOL Video's SVP Ran Harnevo, he shares tips with the New Media Minute for how video ...

How to Grow Video Views & Increase Video Ads - Tips From AOL Video

How to Grow Video Views & Increase Video Ads   Tips From AOL Video

The placement, context, and library surrounding online video is critical to success in growing video views, said AOL Video's head Ran Harnevo in an exclusive interview with the New Media Minute. He also shared tips on growing ad revenue through content quality, unique formats and ...

Demand For Online Video Fuels Digital Revenue For Sports Programming

Demand For Online Video Fuels Digital Revenue For Sports Programming

Sports leagues are making hundreds of millions in digital revenue from paid content, ads and other revenue streams, according to a new report from eMarketer.The NFL tops the list at about $500 million in digital revenue, MLB at $450 million, the NBA at $225 million ...

Engagement & Time Spent With Video Ads On Connected TVs Is On The Rise

Engagement & Time Spent With Video Ads On Connected TVs Is On The Rise

Watching programming on tablets, Smartphones and connected TVs is growing quickly, and brands are eager to reach consumers on those devices. The effort is paying off: click-through rates for ads on connected TVs are in the 10 to 17% range to date, a healthy number, ...

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Online Video Measurement Services & Web Publishers Refining Tools To Grow Ad Dollars

Measurement services and Web publishers are refining their tools to help grow online video ad dollars. Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online ...

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