There seem to be a lot of bullet points to cover when it comes to creating a viral video. While none of the following factors actually guarantee one, it's good to know whether or not your video has the potential to spread among the masses by checking out the qualities of past viral videos.
Do you like using Google+ Hangouts-On-Air? Sure you do. Annoyed that you can't send a link to everybody you know who might be interested well before the air date? Sure you are. Well now, there's a simple step you can take to create a permanent URL people can use at all times.
The old media vs. new media debate rages on. But what's important to note when marketing for new media is that, despite it's similarities to old media, it's a completely different animal and should be treated as such. Old media is for the most part passive, while new media is more active.
There's an easy way for subscribers to get notified through e-mail when you upload a new video. They have total control over it and can make it stop any time. This is a handy thing to have when there's a channel of which you don't want to miss a single upload.
YouTube's TrueView ads are all the rage for advertisers and viewers, because they are skippable. And anyone who watches the ad chooses to do so. And also, brands can use TrueView to test market ads before they hit TV. The IAB recently conducted a study that shows you really should be doing digital and TV ads.
Getting your channel to rank in search just requires a little bit of common sense, and avoiding trickery of any kind. For instance, writing a good channel description means finding the words you want to rank for, but putting those words into relevant sentences that tell newcomers about your channel. We'll discuss that and more in this week's Creator's Tip.
There's a secret weapon out there when it comes to deciding what kind of content you want to make. Google Trends can tell you what is popular and when it's popular so you can decide how best to take advantage of those trending topics.
How to Make a YouTube Header Image for the New Channel Design; Tips for an Engaging Trailer [Creator's Tip #82]
YouTube's new channel design brought us a new subscribe trailer option and a possibly confusing way to do header images, especially since that image needs to look uniform across several devices, all with their own size requirements. We're here to help.
Annotations can make videos more interactive, as we've discussed before. But sometimes creators go a little overboard. Sometimes there's so much on screen...
Here's how you can guide your viewers through a choose-your-own-adventure type of experience using interactive annotations that link to multiple videos. Just like stand-alone videos, however, your content must be compelling for it to work.