online-video-audience

3 Proven YouTube Best-Practices to Drive More Views

We talk to Rob Sandie at vidIQ about three simple practices that can help drive views. While good content is a great place to start, this is how you can position it to thrive. And there's all sorts of statistics to back it up. Boom.
lizzie bennet

7 Tips for Marketing to Women on YouTube [Creator's Tip #95]

Marketing a YouTube channel to women can be hard...especially for us guys. But luckily, there's a network called Kin Community out there who knows all the tips to get women watching your show, if that's the demographic you're aiming for.
video production camera

5 Effective Video Styles for Video Marketing [Creator's Tip #93]

Now that we've covered the different types of video marketing, it's time to cover the different video styles you can use for that marketing. What are the pros and cons of each of these styles? It's good to know what you're getting into before you start.
reelseo

6 Types of Video Marketing and How They Work [Creator's Tip #92}

There are six types of video marketing that a business can use when attracting interest in a product. Which one works best for you? Do all of them work best for you? Are you that kind of video junkie? Read on, and discover a marketing strategy that works.
viral videos

9 Viral Video Factors to Keep In Mind When Creating Content [Creator's Tip #91]

There seem to be a lot of bullet points to cover when it comes to creating a viral video. While none of the following factors actually guarantee one, it's good to know whether or not your video has the potential to spread among the masses by checking out the qualities of past viral videos.
hangouts

How to Create A Permanent Link for Your Hangouts-On-Air [Creator's Tip #90]

Do you like using Google+ Hangouts-On-Air? Sure you do. Annoyed that you can't send a link to everybody you know who might be interested well before the air date? Sure you are. Well now, there's a simple step you can take to create a permanent URL people can use at all times.
old vs new

How Video Strategies Are Affected By Old Media vs. New Media

The old media vs. new media debate rages on. But what's important to note when marketing for new media is that, despite it's similarities to old media, it's a completely different animal and should be treated as such. Old media is for the most part passive, while new media is more active.
youtube tv ads

How YouTube TrueView Affects Brands and TV Advertising [Creator's Tip #86]

YouTube's TrueView ads are all the rage for advertisers and viewers, because they are skippable. And anyone who watches the ad chooses to do so. And also, brands can use TrueView to test market ads before they hit TV. The IAB recently conducted a study that shows you really should be doing digital and TV ads.
Creators Tip 85 edited

How to Get Your New YouTube One Channel Ranked in Search [Creator's Tip #85]

Getting your channel to rank in search just requires a little bit of common sense, and avoiding trickery of any kind. For instance, writing a good channel description means finding the words you want to rank for, but putting those words into relevant sentences that tell newcomers about your channel. We'll discuss that and more in this week's Creator's Tip.
googletrendsspike

Spiking YouTube Content with Google Trends [Creator's Tip #84]

There's a secret weapon out there when it comes to deciding what kind of content you want to make. Google Trends can tell you what is popular and when it's popular so you can decide how best to take advantage of those trending topics.