Creator's Tip

How To Let Viewers Choose an Ending to Your Interactive Video [Creator's Tip #80]

How To Let Viewers Choose an Ending to Your Interactive Video [Creators Tip #80]

Here's how you can guide your viewers through a choose-your-own-adventure type of experience using interactive annotations that link to multiple videos. Just like stand-alone videos, however, your content must be compelling for it to work.

How to Increase Watch Time in YouTube with Skip Annotations & Chapter Markers [Creator's Tip #79]

How to Increase Watch Time in YouTube with Skip Annotations & Chapter Markers [Creators Tip #79]

Chapter markers can enhance your video's engagement by giving the viewers choices to find the content they need without having to scrub through the whole video looking for it. This is especially useful when it comes to long-form content like a Google Hangout or a speech/lecture video. Learn how to create YouTube skip annotations that work as chapter markers so as to keep your viewers engaged and increase your videos' watch time.

Debunking YouTube Demographics Myths [Creator's Tip #78]

Debunking YouTube Demographics Myths [Creators Tip #78]

There are some people who think that YouTube is just for the kids. But the stats don't lie. YouTube reaches 48% of all senior citizens on the web, and reaches over 50% of everyone else. Time to debunk the myth.

How to Create YouTube Thumbnails that Attract Viewers [Creator's Tip #77]

How to Create YouTube Thumbnails that Attract Viewers [Creators Tip #77]

When creating a video thumbnail, do you create something that you would actually click yourself? How do you create custom thumbnails that cut through the clutter and entice the viewer to want to see more? This week's Creator's tip tutorial will show you 5 tips for creating thumbnails that attract viewers.

How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]

How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]

In the past we've talked about the idea of having a separate video website for your YouTube content, benefits and drawbacks of having a video website on your own versus as a YouTube channel, and ways you can use the two to work together.  Along ...

HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creator's Tip #74]

On this week's Creator's Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube's annotations effectively to increase video views, subscribers, and rankings.

How to Diversify Your YouTube Income and Create Products for Your Audience [Creator's Tip # 73]

Most YouTube creators rely on Adsense as their primary source of income from their videos, but you can earn a lot more money from your YouTube audience by developing a product to sell to them. Often this is an information product of some sort and ...

10 Lessons Learned from 2012's Most-Popular Videos

10 Lessons Learned from 2012s Most Popular Videos

Being that it is the first week of the new year, I thought it would be worthwhile for us to take a moment and reflect upon some of the lessons learned in 2012. So, for today's Creator's tip episode, I spent some time reviewing the top ...

An Inside Look at YouTube Multi-Channel Networks & How They Work [Creator's Tip #71]

An Inside Look at YouTube Multi Channel Networks & How They Work [Creators Tip #71]

Throughout the past year, we've witnessed the rapid rise of online video studios and multi-channel Youtube networks. Companies that were relatively unknown just a few years ago have become established as major video programming brands with thousands of network channel partners and billions of cumulative ...

Hands-on Review of YouTube's Capture App Features, Benefits and Limitations [Creator's Tip #70]

Hands on Review of YouTubes Capture App Features, Benefits and Limitations [Creators Tip #70]

As you should be aware, YouTube released a brand new, free iOS app this past week called YouTube Capture.  Essentially, Capture is an app that works outside of using Apple's own Camera app for the purposes of shooting videos, basic editing, and uploading and sharing ...

How to Optimize For The New YouTube Design [Creator's Tip #69]

How to Optimize For The New YouTube Design [Creators Tip #69]

As everyone should aware by now, YouTube underwent a redesign last week with changes to the home page, channels, watch page, search results, and more. Essentially, the whole site was relaunched with a new design that appears to be geared more towards engagement. For this week's ...

How to Turn Your Creative Passion for Video into a Profitable Business [Creator's Tip #67]

How to Turn Your Creative Passion for Video into a Profitable Business [Creators Tip #67]

If you're a video creator and you would like to start making a living from your creativity through your own business, there are ways you can transition into becoming a creative entrepreneur in the video business. For many creative types, business operations like forecasting, inventory, and ...

How to Copyright Your Video Content Online & Protect Ownership [Creator's Tip #65]

How to Copyright Your Video Content Online & Protect Ownership [Creators Tip #65]

Being that most of us are career marketers or video professionals, copyright protection, ownership, trademarks, fair-use and other legal matters that relate to the internet can be a bit confusing to understand.  How should one go about copyright protecting video content for the web?  How ...

Tutorial: How-to Create a Custom YouTube End Slate / Card [Creators Tip #64]

Tutorial: How to Create a Custom YouTube End Slate / Card [Creators Tip #64]

Creating a custom, interactive end slate (A.K.A. tail slate, outro, end screen) for the end of your YouTube videos is something that I recommend in all of my talks and to all my clients looking for best practices in YouTube marketing.  They offer a great way to ...

8 Simple Ways to Build & Grow Your YouTube Audience [Creator's Tip #63]

8 Simple Ways to Build & Grow Your YouTube Audience [Creators Tip #63]

Online video creators thrive when spending time developing new content ideas to entertain and grow their audiences.  After all, being creative is what drives creative people.  However, to be 'reel' successful, it's just as important for creators to focus their time and energy on building ...