Marketing videos are a very powerful vehicle for promoting your brand, service or product. But, a poorly constructed and delivered script could ruin all of your hard work. Read our top tips for getting marketing videos right, every time.
There are a number of myths and bad practices regarding Video SEO on YouTube, some of them downright dangerous. On this week's Creator's Tip, we smash some of those myths and tell you why they could be doing more harm than good.
On this week's Creator's Tip we show you how to add specific formatting tags to your YouTube videos to remove the window-boxing, or black bars around them, and how to make them either display in wide-screen or to remove the wide-screen aspect.
On this week's Creator's Tip, we show you how to discover the hidden tags on any YouTube video. YouTube made tags private in 2012, but confirmed that they are still count as one of the ranking factors on the site. Confirming the tags used by others means you gain a little more insight into what makes their video rank.
On this week's Creator's Tip, we show you how to set up your own custom email subscriber list. This is so handy for notifying any customers or fans you have that may miss out on your video content because they don't use YouTube or Google + on a daily or even a weekly basis.
In this week's Creator's Tip, we discuss how ROI should be measured in more than views and subscribers. It's the connection we make with our audience and the ways we can enrich their lives that will sustain a great video marketing campaign in 2014.
On this week's ReelSEO Creator's Tip, we take a look back at some of our favourite video ads of the year and discuss the lessons we can learn from them. As video marketers, what takeaways are useful in determining what worked for a brand and for an audience?
In this week's Creator's Tip we let you into a little secret that may save you a lot of time, effort and money down the road. Testing your video content before uploading to the public is a fantastic way of getting the feedback you need to make that content perform as well as it can.
If you ever need to grab a thumbnail image from your own video (because you've lost, or don't have access to the original) or from someone else's video, we show two very quick ways to do that in this week's Creator's Tip.
YouTube's Fan Finder feature allows creators to upload an ad or trailer for their channel, which YouTube will then promote via their TrueView system. On this week's Creator's Tip, we take you through the process of uploading the video so you can reach potential new subscribers.
In all the confusion surrounding the new YouTube comments system you may have missed some of the new features it brought along to users. In this week's Creator's Tip, we show you 11 shiny new things that came with the roll out and 2 things that have gone for good.
Video can be used almost anywhere in the customer life cycle but as part of a customer service strategy it can be absolutely invaluable in building solid relationships between a brand and their potential client base. We take a look at Nextiva, a company that's getting it right.
More and more of us are uploading video content to Instagram but how can we ensure we are producing the best quality footage and creating the most engaging clips possible? We bring you 7 of our top tips to get the most out of this video platform.
The 'Top Fans' feature in your YouTube Video Manager is very closely integrated with Google +, but did you know that your Top Fans G+ circle doesn't automatically update? We show you what to do so your biggest supporters don't lose out.
YouTube Analytics is a real playground full of data and fascinating reports and on this week's Creator's Tip, we take a deep dive into some of the comparison metrics you can access that may really surprise you. This kind of info will really help your video marketing strategy.