Creators Tip 146 - How to increase the click-through rate of videos in email

How To Increase the CTR of Videos in Email Using Animated GIFS

As a video marketer, that might entail creating some email marketing that includes video content. On today's Creator's Tip, we give you a very simple tip to help you increase the click-through rate (CTR) on those video emails.
Creators Tip 145 - 5 Ways Vimeo is Better than YouTube for your Business

5 Ways Vimeo Beats YouTube for Video Marketing

In this week's Creator's Tip, we give you 5 reasons why Vimeo might actually be a better solution for your video strategy. Most people just assume that YouTube is the best tool, but that's not always the case. It really comes down to what is important to you, and what you are trying to accomplish.
Creators Tip 144 - How To use Advanced Search on your Channel

How to Use Advanced Search Feature in YouTube Video Manager

If you have a lot of video content uploaded to your YouTube channel, it can be hard to find to the exact video you are looking for, particularly if your content is related to just one or two topics. In this week's Creator's Tip, we show you how to use the advanced search tool in your Video Manager, to help you find the exact videos you are searching for.
Creators Tip 143 - How to verify your YouTube channel

How To Verify Your YouTube Account / Channel

On this week's Creator's Tip we discuss the two different ways you can verify your account with YouTube. The first is the verification of your account, and we will talk about the benefits of that. The second is the verification of your YouTube name, which gives you that little checkmark of authenticity next to your channel, but that's not so easy to attain.
Creators Tip 142 - How To Measure your Videos' Key Success Metrics

How To Measure The Success of Your Video Campaign

If you want to make your videos perform well, then you have to measure their success. But there’s so much data in your YouTube Analytics that it can be hard to know where to begin. In this week's Creator's Tip, we look at which metrics should you look at first and how can they help you meet your video marketing objectives.
Creators Tip 141 - Amplyfing your videos with social media

How Brands Should Use Social Media to Engage With Their Viewers

People are drawn to online video because they can interact with the creators in ways that they can’t on television. For you, as the online video marketer, that means you can interact with your audience at scale and built a community around your content on YouTube. But how do you promote your video content using social media?
youtube paid media

Best Practices for Promoting Your YouTube Videos with Paid Media

The key to success on YouTube is not only producing great videos, but also to make sure that your target audience sees them. On this week's Creator's Tip, we discuss how you can do that through paid views using Google’s Adwords service. We take a look at some of the best practices you can use to optimize your content for paid advertising.
Creators Tip 138 - Developing a Programming Strategy

How-To Develop a YouTube Programming Strategy

In this weeks Creator's Tip, we take a look at section three of the YouTube Creator Playbook for Brands, which focuses on building a strong programming strategy for your channel. Why is this important? You want viewers to keep coming back time and time again, don't you?
Creators Tip 137 - Top 10 Fundamentals of a YouTube Strategy

How to Create Videos That People Will Love and Share

The new YouTube Creator Playbook for Brands is packed with invaluable information for content creators and marketers. In this weeks Creator's Tip, we take a look at section two, which guides brands on the fundamentals of content creation and marketing.
Creators Tip 136 - How to create a content marketing strategy

How To Create a Video Content Marketing Strategy for YouTube

In this week's Creator's Tip, we take a deep dive into the new YouTube Creator Playbook for Brands, and focus on creating a video content marketing strategy. The right strategy will ensure you get the most from your video campaigns and from your target audience.
Creators Tip 134 - How to write attention-getting ads for YouTube

How To Write Attention Grabbing YouTube Ads

In this week's Creator's Tip, we give you 6 great tips to help you write very effective, attention-grabbing YouTube ads. A really catchy headline will get people to read your ad and entice them to click through to your content.
Creators Tip 133 - Why you should not disable YouTube comments

Why You Should Not Disable YouTube Comments

If you are a brand or a creator on YouTube, you may be tempted to disable the comments on your videos, especially if they are always overwhelmingly negative On this week's Creator's Tip, we but we want to give you a few reasons why you might want to reconsider that decision.
Creator's Tip 132 - 6 Basic Tips for Capturing Clear Audio

6 Basic Tips for Capturing Clear Audio on Your Video

Great audio quality will enhance your video, whilst bad audio quality can ruin any footage you've taken the time to film. Following our 6 easy tips for capturing the best sound quality will ensure that you get the audio right every time.