When you are filming at a venue where you have no control over the conditions then shooting a really professional looking video can be a challenge. If you need to shoot video in poor conditions then use our tip for finding the best lighting possible to record footage or take pictures.
If an image is worth a thousand words (source = everyone), then at 24 frames, or images, per second, a 60 second video is worth, oh, around 1.44 million words. The maximum length of a tweet is 140 characters (20-30 words) which obviously limits the message you are able to send, but by adding the secret sauce that is VIDEO, you can pack a much bigger punch with your social media responses.
Is adding closed captions to your video a worthwhile video SEO tactic that delivers enough ROI given the time it takes to do so? It can be very time consuming if you do it yourself, and there's a cost if you outsource the process, but the answer is a definite yes!
Influencers can really help in the promotion of a brand or product, often much more effectively than a media buy. In this week's Creator's Tip, we talk with a leading YouTube MCN about the kind of success its had with outreach to, and promotion by, influencers, and how this tactic was used successfully on a toy campaign.
In this Creator's Tip, we discuss how to best convert visitors into purchasing your products or services using video. We know that video can be a powerful tool for increasing sales conversions, but how exactly should we position our videos to be as effective as possible for this?
One of the things that video marketers can do to generate content for their channel, or web site, is to interview people in their industry or niche. In this week's Creator's Tip, we discuss how to do this effectively.
An email marketing list is a vital asset for B2B and B2C businesses. If you have been building a solid subscriber following for your YouTube channel, have you ever thought about moving that subscriber list onto that email list? This option is really important if you offering products or services and want to reach those who are engaged enough to follow you via YouTube. We discuss the benefits on this week's Creator's Tip.
On this week's Creator's Tip we look at the best way to find a great video production team to work with for your video marketing efforts. Many marketers know that video is becoming an increasingly vital part of any digital online strategy, but if you are need to outsource video production, it can be a minefield if you don't know what you are looking for or how much you should pay. If you are clear about your objectives, then it will be much easier to navigate all of the options.
We all know that accumulating Watch Time on your YouTube videos is very important for how successfully they rank in search results. In this week's Creator's Tip, we give you 5 ideas for increasing the Watch Time on your video content.
As a video marketer, that might entail creating some email marketing that includes video content. On today's Creator's Tip, we give you a very simple tip to help you increase the click-through rate (CTR) on those video emails.
In this week's Creator's Tip, we give you 5 reasons why Vimeo might actually be a better solution for your video strategy. Most people just assume that YouTube is the best tool, but that's not always the case. It really comes down to what is important to you, and what you are trying to accomplish.
If you have a lot of video content uploaded to your YouTube channel, it can be hard to find to the exact video you are looking for, particularly if your content is related to just one or two topics. In this week's Creator's Tip, we show you how to use the advanced search tool in your Video Manager, to help you find the exact videos you are searching for.
On this week's Creator's Tip we discuss the two different ways you can verify your account with YouTube. The first is the verification of your account, and we will talk about the benefits of that. The second is the verification of your YouTube name, which gives you that little checkmark of authenticity next to your channel, but that's not so easy to attain.
People are drawn to online video because they can interact with the creators in ways that they can’t on television. For you, as the online video marketer, that means you can interact with your audience at scale and built a community around your content on YouTube. But how do you promote your video content using social media?
The key to success on YouTube is not only producing great videos, but also to make sure that your target audience sees them. On this week's Creator's Tip, we discuss how you can do that through paid views using Google’s Adwords service. We take a look at some of the best practices you can use to optimize your content for paid advertising.