Creator's Tip

HOW TO: Use Annotations to Increase YouTube Views, Rankings, and More [Creator's Tip #74]

On this week's Creator's Tip, we collaborated with Matt Ballek of VidiSEO to share with you some of the top reasons why you should be utilizing annotations regularly in your videos and to show you several tips and tricks to use YouTube's annotations effectively to increase video views, subscribers, and rankings.

How to Diversify Your YouTube Income and Create Products for Your Audience [Creator's Tip # 73]

Most YouTube creators rely on Adsense as their primary source of income from their videos, but you can earn a lot more money from your YouTube audience by developing a product to sell to them. Often this is an information product of some sort and ...

10 Lessons Learned from 2012's Most-Popular Videos

Being that it is the first week of the new year, I thought it would be worthwhile for us to take a moment and reflect upon some of the lessons learned in 2012. So, for today's Creator's tip episode, I spent some time reviewing the top ...

An Inside Look at YouTube Multi-Channel Networks & How They Work [Creator's Tip #71]

Throughout the past year, we've witnessed the rapid rise of online video studios and multi-channel Youtube networks. Companies that were relatively unknown just a few years ago have become established as major video programming brands with thousands of network channel partners and billions of cumulative ...

Hands-on Review of YouTube's Capture App Features, Benefits and Limitations [Creator's Tip #70]

As you should be aware, YouTube released a brand new, free iOS app this past week called YouTube Capture.  Essentially, Capture is an app that works outside of using Apple's own Camera app for the purposes of shooting videos, basic editing, and uploading and sharing ...

How to Optimize For The New YouTube Design [Creator's Tip #69]

As everyone should aware by now, YouTube underwent a redesign last week with changes to the home page, channels, watch page, search results, and more. Essentially, the whole site was relaunched with a new design that appears to be geared more towards engagement. For this week's ...

How to Turn Your Creative Passion for Video into a Profitable Business [Creator's Tip #67]

If you're a video creator and you would like to start making a living from your creativity through your own business, there are ways you can transition into becoming a creative entrepreneur in the video business. For many creative types, business operations like forecasting, inventory, and ...

How to Copyright Your Video Content Online & Protect Ownership [Creator's Tip #65]

Being that most of us are career marketers or video professionals, copyright protection, ownership, trademarks, fair-use and other legal matters that relate to the internet can be a bit confusing to understand.  How should one go about copyright protecting video content for the web?  How ...

Tutorial: How-to Create a Custom End Slate for Your YouTube Videos [Creators Tip #64]

Creating a custom, interactive end slate (A.K.A. tail slate, outro, end screen) for the end of your YouTube videos is something that I recommend in all of my talks and to all my clients looking for best practices in YouTube marketing.  They offer a great way to ...

8 Simple Ways to Build & Grow Your YouTube Audience [Creator's Tip #63]

Online video creators thrive when spending time developing new content ideas to entertain and grow their audiences.  After all, being creative is what drives creative people.  However, to be 'reel' successful, it's just as important for creators to focus their time and energy on building ...

10 Tips: How to Book Celebrity Guests for Video Interviews [Creator's Tip #62]

Having guest appearances from time to time in your videos is a great way to add unique content to your channel and introduce your existing audience to new ideas and concepts.  Special Guests can provide expertise that you may not have and/or content that you ...

4 Ways to Evaluate Your Performance Beyond Video Views [Creator's Tip #61]

There are a couple of ways that you can gauge how effective and successful your online video content really is.  A lot of people focus on video views for that (we've debated the value in views before), but that may not be the best way ...

How to Build a YouTube Creator Network in Your Niche [Creator's Tip #59]

As we all know, YouTube has become much more than just a website to merely consume video content.  It's the second largest social site with a huge, valuable community of creators, viewers, lurkers, and everyone in-between. Youtube networks have been popping up left and right ...

How to Strengthen Your Online Video Brand with the Primal Code [Creator's Tip #58]

In this week’s Creator’s Tip we again speak with Patrick Hanlon author of "Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future." After reading his book, I started applying the seven aspects of the Primal Code to my personal vlog channel and started seeing ...

How to Turn Viewers into Brand Advocates Through the Art of Primal Branding [Creator's Tip #57]

This week on the Creator’s Tip, Patrick Hanlon from Thinktopia talks to us about his book Primal Branding.  We’ll cover the seven aspects of the primal code briefly and why you should incorporate it into your video marketing activities to help your viewers better identify ...