One of the Street's more colourful characters, Telly Monster, is the spokespuppet behind the drive to get to a Billion views and he's awfully excited at the prospect of unleashing this top secret video on the world, as you can see:
Sesame Street And The Second Screen
It's a huge achievement for the channel, making it the first non-profit to hit that goal. Their VP of Content & Distribution, Terry Fitzpatrick told the New York Times that:
We have this theory that if we get content on multiple platforms and devices, it gives kids and families a chance to reinforce and experience the curriculum multiple times. It blows me away to think about how popular and strong a platform (YouTube) has become for us.
The company use digital media to support their television output and since 2006, YouTube has become a hugely important part of that mix, along with various apps. 35% of children aged up to 8 years old now experience Sesame Street exclusively on non-TV platforms.
C'mon, play your part and become one of those Billion viewers so that Sesame Street can unleash a bit more fun in a world that needs as many fuzzy feelings as it can get right now.
This post is brought to you by the letter C and the number 7.