It's very nearly time for SES San Francisco, which runs August 16-20. The Early Bird rate expired over the weekend, but most of you already know that SES is a bargain at any price. The four days will be packed with the usual phenomenal speaker lineup, expo floor, and even something new they're calling "Labs," which are site-clinic sessions designed to promote classroom-style learning. The keynote speakers for SES San Francisco will be Jeffrey Hayzlett, , and Tim Ash.
I am often asked what makes video SEO different from regular SEO, and my answer is typically something cute like "not much.” Because, as most of you know, the work of performing video SEO is based on the same foundational principles of regular SEO. Some of the execution is different. Some of the tasks are slightly different. But the principles… the core of the work is the same concept. That's why a conference like SES can be so important for individuals and agencies looking to learn more about how they can rank their videos in search engines. This is the top SEO conference circuit, packed with speakers who are widely respected thought leaders in the search engine space. If there's a cutting edge tactic or a breaking piece of search engine news, it'll come out first at SES.
However, there are also some things that make video a unique content type to deal with in the practice of SEO. Which is why we're excited to tell you about a special Lab session on video, complete with its own primer session. Greg Jarboe, the President and Co-Founder of SEO-PR, and Baljeet Singh, Product Manager at for the YouTube and Google content network, will be the presenters for this lab, and it sounds like a must-see:
"How do you start to think about video production? Who are the video sharing sites you should be looking at? How do social networks affect the consumption of video content? This session will look at how video search can leverage a voice in your audience that you never knew you had.”
It's crucial to remember what these new Lab sessions are designed to be—personalized advice and feedback for attendees directly from the experts themselves. It's a classroom-style setting, where Greg and Baljeet will look specifically at your website or business plan and help plot out areas where video can help you rise above the competition. This Video Lab will not be a lecture session, where you scramble to take notes. It'll be custom advice tailored for you… where you scramble to take notes. That kind of insight would typically cost you hundreds or thousands of dollars in consulting fees, but conference attendees will get it all for free (aside from the cost of the conference, of course). You can't beat value like that.
The Video Lab Primer actually occurs on Day 2 from 1:00-2:00pm, to get you ready for the actual Video Lab itself, which happens on Day 3 from 2:00-4:15pm. In the primer, look for Greg to offer some new statistical data from the comScore Video Metrix 2.0, which examined unique video viewers, viewing sessions, minutes per viewer, and more. The new data presented will provide insight on how people discover, watch, and share videos across the web. There will also be some talk about the recent Old Spice video efforts, including analysis of how it has impacted sales.
Then, the following day, the Video Lab itself will occur, with both Baljeet and Greg providing their expert opinions for attendees. Fellow attendees will also assist in the analysis and audit of their peers websites and videos, which makes this Lab session a bit of crowd-sourced learning.
If you haven't purchased tickets yet, there are still some available. Please head over to the SES website for details or to purchase your pass. As a media partner for the event, ReelSEO is proud to offer readers 15% off the registration price with this SES discount code: 15RSEO. And be sure to look us up when you're there and say hello!