SES New York 2012 is almost here, and I wanted to take a couple moments to highlight some of the most interesting-sounding sessions for those who are going–and gently prod anyone not planning to go to reconsider. SES is packed full of amazing sessions led by some of the industry's top thinkers. The networking and education SES attendees take part in is invaluable to staying at the head of the online marketing pack.
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Next Gen YouTube Marketing
Our founder, Mark Robertson, has spoken with Greg Jarboe a few times in the last year on the topic of Next Gen YouTube Marketing. And the sessions are different every time, not just because the attendees are different, but also because the world of YouTube marketing is changing so fast there are new tactics, tips, and methods being employed seemingly every day.
The Next Gen YouTube Marketing session at SES New York is on day 2. Here's the agenda's synopsis:
The Internet's second most popular search engine can be a tough Tube to crack, but not with this advanced team of video SEOs and marketers. Do you really have to blend an iPhone or sit on a horse backwards pitching shower gel to have a successful video marketing campaign? This session will answer these questions and more by sharing successful video marketing case studies, specific advanced optimization tactics, and YouTube networking advice that can help boost your next video marketing projects to the next level.
Advanced Mobile Marketing
"Mobile" is probably a word lots of video marketers have on their minds. It's one of the fastest growing segments of online video. If you're making videos, but not spending time thinking through your mobile plan, you're probably missing out big-time. The Advanced Mobile Marketing session sounds like it'll be packed with great information any marketer can put to use right away. Here's the description:
Journey into the future as we review the latest mobile tools, technology and tactics for marketing. Get inspired from real-world case studies and Jetsons-style examples that demonstrate present-day opportunities, risks, costs, and implementation/learning curves. From HTML5 and mobile barcodes to augmented reality and location-based engagement, you'll learn how to confidently approach and integrate advanced mobile marketing tactics to drive and support your business goals.
Topics of discussion will include:
- Desktop vs. mobile web vs. mobile app
- Mobile apps (featuring special use of phone features)
- HTML5 (mobile web design specifics) & Hybrid Apps
- Search by Voice / Siri
- Search by App
- Geosocial Optimization
- Location-Based Engagement (LBE)
- Mobile video (HTML5)
- Mobile barcodes – QR codes and Microsoft Tag
- Augmented reality
- Visual search (i.e. Google Goggles)
- Mobile engagement with TV
Content Marketing Optimization
The Content Marketing Optimization session could be one to check out. After all, marketing video often entails the marketing of other digital media and various content varieties. Oh, and it's presented by Lee Odden, which means it'll be good for sure:
Online marketing is increasingly competitive, and brand marketers worldwide are seeking real advantages that will improve the efficiency and impact of their social media and SEO efforts. This session will provide unique insight into content-based optimization strategies and processes as well as tactics for sourcing, creating, and promoting optimized content on the social web.
SEO Is Dead, Long Live SEO
Finally, I'm going to recommend you check out the session entitled SEO Is Dead, Long Live SEO. It's an open discussion format, and Bruce Clay is one of the panelists, so you don't want to miss this SES New York version of an age-old debate. Here's the description:
SEO is dead… No, it's not… Yes, it is! This has been an ongoing debate for quite some time now. So what's the truth? Does SEO still give you the necessary oomph to rocket you up the search engine charts like it used to? Or is SEO a just-in-case best practice routine these days? Can anyone prove it does work; can anyone prove it doesn't?