How To Develop Backlinks To Your Videos   Video SEO Tips backlinks video seo As we point out in our top 15 Tips for Video SEO, inbound links (backlinks) to your videos are important for optimization within Google universal SERPS. This post will give you some ideas and tips as to how to develop backlinks to your videos. For the most part, these techniques can be used to develop backlinks to any site. Most of the techniques that work for linking strategy in general will work well for video search optimization as well.

You have your videos online and all ready to go and so y sou wait, and wait…and wait. You check your search engine rankings and find they're not as high as you would like and so you decide you want to raise them. Backlinks are one way to do just that. By getting links to your site and your videos search engines will see the links and add them into your total score.

Google for instance takes a look at the page rank of the site that is linking to you to determine how important that link is, the higher their page rank, the more important the link. But how do you go about getting those backlinks?

Before we get started, it is important to mention several things. First off, we focus on white-hat and gray-hat SEO and do not want to encourage spamming with regard to link strategy. With that in mind, make sure that you link directly to your video page and be careful in over submitting and developing links to fast. Google will consider this to be unnatural and you may get penalized. Finally, try to get links from relevant website and webpages. If you are linking to a video about "how to play guitar," it would be best to link to your video from other guitar and music related webpages.

Here are some of the ways to get those all important backlinks:

Make announcements about your videos.

These are a great way to get others to backlink to you. By putting out a small press release or emailing bloggers that might be interested in the video you're sure to get some that will link back to the video. Online forums are another place where you can spread the word. Drop a quick announcement in the appropriate places with a link back to the video off of a relevant keyword and you should generate some interest, traffic and hopefully further backlinks.

Press releases are a great way to alert others to new content available on your site if the content in question is big enough to warrant it. There are many places that allow free distribution of press releases like PRLeap, 1888PressReleases, 24-7PressRelease, and ClickPress. Be sure to include a link to the content in the press release as some bloggers and reporters will simply lift the press release and repost it somewhere else. Some of the sites will require a small fee for working links in the press releases and usually it's worth the cost. Some of these do not always turn into excellent backlinks themselves but when others pick up the releases and repost you will see some real benefit.

Do some legwork

Sometimes the only way to get something done is to do it yourself. That means submitting your link to online directories, social bookmarking websites (I like to use, etc… Whether you do it by hand of find a piece of software that will help, this is a crucial step in getting backlinks. There are both free and paid directories you can submit to. Since they all have some amount of page rank they will be links that are worth something and since the directories have a good amount of traffic you should get some of it as well.

If you have several blogs or sites yourself be sure to interconnect them with backlinks and blurbs about what is happening on each one when possible. Especially if some of your sites are well-established. That means by now they probably have a higher page rank and so will be better links. So be sure to tie all your own sites together in one way or another. Again, for white-hat SEO, try to limit this to a few websites. You should not do this with more than a few websites.


Forums and blogs are great, but other sites that pertain specifically to the content of the video are even better. Generally these types of sites will have a higher page rank and will provide you with 'heavier' backlinks. The easiest way to get them is to email the webmaster of the site and introduce yourself, your site and your video content. Then ask if they would be willing to perhaps post about your video or a part of your article with a 'Read more' link that leads to your site.

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Link exchanges and reciprocal linking has had some bad press in the past so be sure to be selective of the sites you exchange links with make sure they have an equal or higher page rank than your page so that the links are weighed well. Also make sure that the site you are considering linking with is somehow relevant to your content.

Speaking of networking, by now I'm sure you've heard of social networking sites like Facebook and MySpace, etc. Well these are also places that you should link to your content from, whether from a profile for yourself, your company or on someone else's it's a way to get a backlink and possibly some traffic at the same time. Of course nowadays these are probably not very heavy backlinks any longer but will still count for something.

Give Something Away to Get Something Back

Many places tell you to give something away or have something useful for the users. That's actually a pretty good idea. If you already have a video about something you can probably turn it into an ebook as well. You can then take that ebook and offer it for free download from your site. If the information in the ebook is good it will generate some backlinks and traffic. Of course this is another way that requires you to do some work and then let others know about the ebook being available but the payout is well worth the work in the end if done properly

Talk About What You've Got

If you allow for discussions and comments on your videos it can sometimes cause a very interesting discussion that will get picked up by other sites. Allowing others to comment on your videos and content is a great way to generate interest, interest spreads and turns into others linking to your site.

Social Bookmarking

Social bookmarking sites are also a good place for backlinks. If you have good content be sure to submit it to places like Digg, Technorati, Delicious, etc. These are places that can generate a lot of traffic and sometimes a good heavy backlink as well. Other places like will let you submit your site for links as well.


There are other ways to create backlinks yourself but which are usually frowned upon and less useful. You could always include a link in your forum signature to any place you post. You could also leave comments on other blogs and sites and drop a link into each one of these. They will probably be counted as less important in the search engines and you might annoy some people if your links are irrelevant to the places you post so use sparingly, if at all.

Here is a great video from Aaron Wall at SEO book about link building in general. Most linking strategies that work for SEO will work for Video SEO.


No matter how you go about it you need to be sure you don't get tagged as a spammer because then many of your links will be useless and ignored by the search engines. This is especially true if you are posting links to message areas, forums or in comments. You need to make sure that your link and content are relevant to the site or page in question that you put the link on.

Finally you will want to check those backlinks from time to time and see how they are, if they are still there and if they are worth anything.

All of these tools are totally free and will give you an idea of how many links you have, what they are worth and where they are from. Alternatively, Yahoo site-explorer is a great place to check for backlinks as well.

  • KatrinKuhn

    Nice one,am article writer but recently made my own site and was trying to get some traffic for it.I was wondering why am i not getting any.Now i know thanks to your article :D

  • KatrinKuhn

    Nice one,am article writer but recently made my own site and was trying to get some traffic for it.I was wondering why am i not getting any.Now i know thanks to your article :D

  • Kevin Thomas

    Great info I love your website ReelSEO...thank you.

  • viphediye

    I get real information from this site

  • Encinitas Carpet Cleaning

    Thanks! This is something I've really missed and was very happy to find. :)

  • suzuki m109r

    I have not read everything that has happened shows a series of individual articles. Seems promising for content, but I wonder if the organization and the actual writing in the articles are geared more toward his own SEO on his site.

  • Mold Testing Port St. Lucie

    thanks for the great comment! appreciate your feedback and views!

  • Rug Cleaning

    Your video content is good. I totally agree. Good article.

  • Denise

    I have a video on my website that I'm jsut starting to promote, so this is very useful information.

    Question - my video now pops up in a screen from my home page. It is assigned its own URL though. Should I out it on its own page or leave it as a window that pops up (for SEO, which is best or does it matter?)


  • picdee


  • Mutual Fund Guy

    Wow, I never knew there was so much to know about video marketing... This sure helps to set the foundation and demystify the whole process. Looks like there's a lot of work ahead (for me) and I think I'll be reading a lot more of Mark's material to help with this (ugh) process.

  • rogerio

    Nice article!

  • UK Business Directory

    Great tips, we offer free backlinks from our PR4 Directory, feel free to list.....

  • Traffic Web Domain

    great post..could i post this post to my blog ?
    i will write you are the original poster. :)

  • Carpet Cleaning Somerset

    I did 20 videos which were short FAQs and 'insider' vids for my industry which is carpet and rug cleaning as suggested by Traffic Geyser which I was trying out.

    Hardly anyone saw them though, until.... I gave the most popular ones some backlinks of their own and then people found them as they went up the rankings in their own right.

    • Mark Robertson

      Good to know - how many backlinks did you create for each and how well did
      it perform?

      • Carpet Cleaning Somerset


        Only half a dozen low PR helped a lot. It stayed high for a few weeks and then dropped off though.

        Thing is some of my early vids are creeping back up the rankings so hopefully it will be even better eventually for the ones with backlinks.


        • Mark Robertson

          Ahh. Good to know mike, that's been my experience as well.

          Sent from my mobile phone. Please forgive any typos.

  • Emerging Terrains

    Great post and really helpful. But it leaves me with one question, in terms of what these backlinks should actually link to.

    In order to have the videos show up in the "web" results of google, should the link point to the page on your site that you have embedded the video, or somehow to the video itself?

    Assuming you have already properly setup and submitted a video sitemap to google that includes the video and the link to the page that contains the video.

  • reelseo

    Totally agree. Additionally, you can get penalized for building links too fast... The best way is through producing quality content and having folks link to you naturally due to that great content.

  • Ollie

    Good article. When building links, quality is of utmost importance. This is often overlooked by webmasters and SEO's. Often you will see a site with just a handful of backlinks rank higher than one with thousands. This is because of quality and a natural linking pattern.

  • Mike Orme

    Isn't it great when you come across some new info and can't wait to use it. Thanks Mark

    Haven't quite got what I'm searching on, maybe a good video to do?

    Just started using video mass submission but only YOUtube and a feww others hypertex my backlink so I won't get a backlink???

  • Daniel Finnegan

    very useful site thanks for the tips check your site out daily!! keep up the great work helps people like me alot.

  • Web Success Diva

    Great article and a definite post I'm passing on to my audience. Most people simply rely on the traffic they get from the actual video sites, missing the entire SEO boat with their videos!

    Maria :-)