Last week, I had the honor of speaking at the first annual Liveclicker Video Commerce Summit in Seattle, WA.  I was asked to discuss and present video search engine optimization and to help educate the audience on best practices for publishing online video in a search engine friendly manner.  The title, was Video + SEO - Not Smoke and Mirrors, Just Best Practices for E-commerce Video Publishing.  With that in mind, there are slides that are specifically geared towards e-commerce but the concepts and tactics apply across the board for publishing online video.

Why Video + SEO vs. just Video SEO?

You may be asking, why the "Video + SEO"vs. just "Video SEO?"   Well, I  get into that a bit more in the slides and without going on too much of a tirade about it - here is what I will say.   I think that there is a lot of hype these days about Video SEO and it seems to me that there is an overall lack of understanding as to what effective Video SEO is.  As for my definition, and I go a bit more into this within the presentation:

"Video SEO is the application of SEO best practices when publishing online video content to ensure maximum visibility across search engines and ultimately, your target audience"

While there are some clear advantages to utilizing video for search rankings; really, I feel that the focus should be on best practices as an overall strategy for both website development as well as video publishing.

Just as in the early days of SEO, there were techniques for getting easy rankings, with spamming meta keyword tags, multiple domain cross-linking strategies, etc...  That soon disappeared and as most experts will tell you, the best lesson for SEO in general, is to create unique and valuable content, and to publish that content with best practices for SEO in mind.  Nothing works as well for SEO as creating good, unique, and valuable content.

The same should be said about online video.  Video SEO is not a means in and of itself, it is a strategy and a set of best practices that needs to be combined with best practices for producing, publishing, and syndicating online video content.  Many of these best practices have already been established for SEO in general.  Leveraging those best practices along with publishing quality video content is what good Video SEO is all about...   OK, so I did go off a bit, didnt I? ;-)

BTW, for those of you at the conference that were unfamiliar with the "Will it Blend" series from Blendtech, I've included a sample video after slide 30.

A Bit About the Conference

As for the conference and the slides above, keep in mind that the content was geared toward senior managers and thought leaders in e-commerce.

Attendess at the conference came from various backgrounds and diciplines, from video producers to CEOs.  As you will see in the presentation, that doesn't mean that I didnt present some actionable tactical content as well.

Video + SEO = Best Practices for Video and E Commerce mark justin 200x131 Justin Foster, Founder of the Video Commerce Consortium & Co-Founder of Liveclicker (seen on the left with me on the right in the photo), delivered the opening keynote and originally reached out to me to ask if I would be interested in the role...  Justin wrote a great post the other day titled, Creating Persuasive Interactive Video for E-Commerce."  Definitely worth reading.

Thanks Justin for the invite and for putting together a great conference.

Click Here to Expand Presentation Outline

  • Philip

    Great stuff. Video SEO is really getting noticed especially now that most companies are seeing the potential of online video marketing. Thanks.

  • Ashish

    As your website is mentioned in The Art of SEO: Mastering Search Engine Optimization" a great book by some of the leading names in search marketing industry, I am truly amazed by the scope of topics and educational resources on your website.

    Great information and an equally impressive website!

    • Mark Robertson

      Thanks for the comment. I had no idea that we were mentioned in the book as
      well so thanks for letting us know...

  • Serryjw

    Mark or anyone..........HELP a newbie...I really like your player. I almost have my video done........Now how do I get a KOOL player like yours for my site that has the menu, embed, email etc? Is there one that also has SHARE?

  • SerryJW

    I am on your email list BUT I won't check 3rd part cookies. I get way too much garbage. THANK YOU for the slide show.......VIDEO SEO is an area I want to learn more about.......this was great

    • Ben

      thank, i like it

  • Guest

    Where are captions? ;0)

  • nithya123

    great informations sir...

  • website optimization

    SEO really helps increase business profit. the more advertisement or exposure to the company, the more the company will become popular from their products/services.

  • consumer elecronics

    SEO is all about strategies and it is a process of changes. SEO has different ways of getting executed. They strategy given here is simple and unique SEO+ VIDEO is good way of marketing your product. This will result in proper publicity and even help in gaining good info and traffic.

  • Mark Robertson

    Thanks folks. It is important that people realize that video SEO and video marketing is not about creating and distributing video for video's sake, its about attracting the right audience, creating quality content, and driving conversion.

  • healthy lifestyle

    Now we are in the phase of changes..not only in technology but also in internet. SEO normally goes through lots of changes and it is very essential. Its a very good idea to promote your site with videos and SEO. Both are in increasing demand and will help a lot for you.

  • Cake Top

    The way you have explained is simply amazing. Its a good idea of doing SEO + VIDEO Marketing for getting good traffic and building back links. We need to bring some change to our strategies and we need to plan our business according to it.