For this week's Creator's Tip episode Tim Schmoyer and Kevin Nalty talk about how to reach out to key influencers and how to start seeding your videos so they're seen and shared by others, especially if you don't have many viewers to begin with.
One of the things to remember when creating video is that with the competition in the market today, just creating a video and posting it on YouTube does not guarantee your video will be viewed. With so many creators using paid search or buying views those methods are no longer sufficient today to achieve a high number of views.
Video Seeding Best Practices: What NOT to Do
The best thing you can do for your video is seed it. First understand that seeding is different then spamming where you would likely mass mail a large number of bloggers to try to get them to share your video. Seeding requires building good relationships with bloggers and sites in your niche and providing good content.
- Don't send every video you create to your blogger list. Only send them videos that are relative to their blog topics or have real value.
- Don't just send your video or content. If you are able to provide content from other sources you will be viewed as more of a curator and valuable resource rather than a self promoter.
- Don't mass mail. Be sure to send personalized messages to the bloggers or partners you wish to share with in order to build a better creative relationship.
QUESTION: What video seeding strategies have worked well for you?