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For this week's Creator's Tip episode Tim Schmoyer and Kevin Nalty talk about how to reach out to key influencers and how to start seeding your videos so they're seen and shared by others, especially if you don't have many viewers to begin with.

One of the things to remember when creating video is that with the competition in the market today, just creating a video and posting it on YouTube does not guarantee your video will be viewed.  With so many creators using paid search or buying views those methods are no longer sufficient today to achieve a high number of views.

Video Seeding Best Practices: What NOT to Do

The best thing you can do for your video is seed it.  First understand that seeding is different then spamming where you would likely mass mail a large number of bloggers to try to get them to share your video.  Seeding requires building good relationships with bloggers and sites in your niche and providing good content.

  1. Don't send every video you create to your blogger list. Only send them videos that are relative to their blog topics or have real value.
  2. Don't just send your video or content.  If you are able to provide content from other sources you will be viewed as more of a curator and valuable resource rather than a self promoter.
  3. Don't mass mail.  Be sure to send personalized messages to the bloggers or partners you wish to share with in order to build a better creative relationship.

Keep in mind, seeding is very important.  A great example is the difference in number of views Kevin Nalty's seeded Mac Air parody received versus his unseeded iPad parody.

QUESTION: What video seeding strategies have worked well for you?

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  • Marc Ostrick

    Good info for those creators, Nalty!!!

  • RosaSow

    I think it's important to match the tone of your pitch to that of the blogger, it can be uncomfortable to get a semi-formal letter about a goofy video for example. 

  • holiday

    This is going to sound ignorant, for most of you. How do you find the niche blogger?

    • Thelfrey

       @holiday  Google, Facebook, Twitter... Not trying to down play your question. Just searching around the web you'll find niche blogs and they all need quality content. One of my favorite ways to find niche blogs is using Google's blog search engine.
       
      Basically search a niche key word phrase. Then one the left hand side of the Google results page are "filters" such as "maps, images, etc" scroll down and one of them will be for "blogs."
       
      And always remember smaller blogs may not show up on the 1st page of results, so make sure to check the search results on the 2nd and 3rd pages. 
       
      Best, 
       thelfrey 

      • AzzamSheikh

        I have relatively good success with guest blogging and videos should work as good to get those much needed views.
        The post makes reference to targeting and building relationships with bloggers first which is important.

      • http://www.blueairproducts.com/ holiday

         @Thelfrey Now that is one extremely targeted response! Your directions led me to something I needed for a very long time. Thanks!

  • AzzamSheikh

    Absolutely awesome video.  Great tips, loads to be taken from it.  Thanks for this, it has given me great food for thought. 

    • timschmoyer

       @AzzamSheikh You're welcome! Glad it was helpful for ya!

  • Marc Ostrick

    Good info for those creators, Nalty!!!

  • RosaSow

    I think it's important to match the tone of your pitch to that of the blogger, it can be uncomfortable to get a semi-formal letter about a goofy video for example. 

  • http://www.blueairproducts.com/ holiday

    This is going to sound ignorant, for most of you. How do you find the niche blogger?

    • Thelfrey

       @holiday  Google, Facebook, Twitter... Not trying to down play your question. Just searching around the web you'll find niche blogs and they all need quality content. One of my favorite ways to find niche blogs is using Google's blog search engine.
       
      Basically search a niche key word phrase. Then one the left hand side of the Google results page are "filters" such as "maps, images, etc" scroll down and one of them will be for "blogs."
       
      And always remember smaller blogs may not show up on the 1st page of results, so make sure to check the search results on the 2nd and 3rd pages. 
       
      Best, 
       thelfrey 

      • AzzamSheikh

        I have relatively good success with guest blogging and videos should work as good to get those much needed views.
        The post makes reference to targeting and building relationships with bloggers first which is important.

      • http://www.blueairproducts.com/ holiday

         @Thelfrey Now that is one extremely targeted response! Your directions led me to something I needed for a very long time. Thanks!

  • AzzamSheikh

    Absolutely awesome video.  Great tips, loads to be taken from it.  Thanks for this, it has given me great food for thought. 

    • timschmoyer

       @AzzamSheikh You're welcome! Glad it was helpful for ya!