ScanScout, the leading network for brand-safe, in-stream video advertising, and PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. and a leading provider of rich media advertising, announced a partnership that enables a total video ad solution for brands. As more consumers embrace online video, the partnership expands marketers' distribution channels for non-intrusive, highly targeted in-video ad units and broadens ScanScout's rich in-stream creative innovation and open platform approach. By partnering, PointRoll and ScanScout are extending their leadership positions in the delivery of scalable, non-intrusive video advertising online through highly interactive formats.
According to Forrester, in-stream video in 2007 rose 100 percent with more than 85 billion impressions. Agencies and clients who adopt the ad unit will be introduced to ScanScout's network as their choice distribution channel. PointRoll and ScanScout will power new creative units that include a host of interactive features such as dynamic data, geo-targeting, RSS feeds and more.
"ScanScout's advanced video ad platform features and wide distribution made this partnership a natural fit for us," said Jason Tafler, CEO of PointRoll. "This is a huge opportunity for PointRoll to expand the reach of our unique overlay offering, TickerBoy, a user-initiated, fully interactive product that includes enhanced rich media reporting and analytics, all backed by PointRoll's full-service approach. We're excited to team with ScanScout to provide global brands with a seamless solution that maximizes the effectiveness of video advertising efforts.”
PointRoll is the leader in the rich media industry, serving more than 70 billion rich media impressions each year and calling two-thirds of the Fortune 500 its clients. ScanScout is the leading in-stream video network on the Web, having served more than a billion ad impressions just this year and driving results for leading brands and publishers.
"PointRoll is a clear market leader and a very strategic partner for ScanScout," said Waikit Lau, ScanScout's co-founder and CEO. "This relationship gives our agency partners a tremendous advantage beyond the standard video network or the standard rich media buy. Marketers are looking for increased flexibility and more of a solution-orientation approach as they design their campaigns. This partnership also further showcases ScanScout's open platform approach where we can accept highly interactive ad units and target them within video streams. Our association with PointRoll will enable ScanScout to meet this increasing demand head-on for our growing roster of national brand advertisers and their agencies.”