This is the week that Instagram brought out its own video feature which everyone and their dog have been comparing to, and against, Vine. It's definitely been a wise move on Instagram's part with subscribers sharing 5 million videos in the first 24 hours alone. In other news, Netflix expands into The Netherlands, Rhianna beats Beiber for most YouTube views and MTV launches a new short form online video venture.
YouTube Reaches More U.S. Adults Than Cable Networks
An interesting new infographic was released this week via MDG Advertising. It shows YouTube ahead of the U.S. cable networks in capturing the 18-34 year old market. Digital ad spend on the platform is projected to be around $8.4 Billion by 2016.
Read More at: SocialTimes
Epic Rap Battles Hits 6 Million Subscribers, Celebrates In Unique Style
YouTube superchannel Epic Rap Battles hit 6 Million subscribers this week and in typical style, released a completely WTF video with the help of the awesome Gregory Brothers. Season 3 of ERB is with us in the Autumn.
Netflix Rolls Out To The Netherlands
Netflix continues its quest for global domination by adding The Netherlands to its streaming family. Scheduled for later this year, Holland is a small market for the company but represents its first European expansion for a while.
Read More at: Variety
MTV Launches Dedicated Short Form Video Platform
MTV are embracing the short form video by setting up a new production studio for its MTVOther.com platform. They aim to develop content and talent which will be pushed online and via their new interactive apps. Viacom, MTV's parent company, also announced a partnership with Twitter this week to sell advertising for video clips pulled from its network. These include clips from VH1, Nickelodeon and Comedy Central as well as MTV. The venture will launched at the VMAs on August 25th.
Read More at: AdAge
Rihanna Passes Justin Bieber For Most YouTube Views
Rihanna's VEVO channel overtook Justin Bieber as the most viewed artist on YouTube this week, with a combined total of 3.8 Billion views, 2 million ahead of the Biebmiester. Psy takes the #3 spot with 3.1 billion views, followed by Eminem with 2.4 billion views, Lady Gaga with 2.25 billion views and Shakira with a measly 2 billion views to her name.
Read More at: Hitfix
John Goodman Loses His Sh*t Supercut
And you thought you were having a bad day.....