Research - Online Video Will NOT Replace Television

According to an article released on eMarketer, users who currently watch online video are not necessarily the right audience to consume long-form traditional television content online.

This comes the same day as Hulu's announcement about launching live to the public. As you may know, Hulu offers various traditional TV shows and television content online.

Most of the research recently points to suggestions that online video content is merely a supplement and is complimentary in nature to traditional television content. This same resarch does NOT indicate that users are abandoning one medium for the other.

As they point out in the article, while audiences are fragmented, fragmentation has occurred throughout the progression of television to cable TV and then onto IPTV. However, overall Television usage has in fact increased, according to recent Nielsen Media Research.

Research   Online Video Will NOT Replace Television

"The vast majority of online video content is short-form and bite-sized. It is not the new TV. Not only is the content different, but the way people view it is different: lean-forward compared with lean-back.”

Read the rest @ eMarketer

Don't Miss Any Stories!

Get daily online video news, tips and trends via email!

About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

What do you think? ▼
↑ Top