Weekly Web Video Industry News Reel – The Egyptian Edition

Weekly Web Video Industry News Reel   The Egyptian Edition

Hello Reel Believers, welcome to the end of another week and the beginning of a new one. Time is flying and we're already at the end of January. Next week my Green Bay Packers take on the Pittsburgh Steelers in the Super Bowl! In the meantime, here's the news round up for the week.

While all that is well and good, the people in Africa are fighting for their freedoms and democracy. First Tunisia made headlines when Wikileaks allegedly sparked a grassroots revolution calling for an end to tyranny and a new way of life and a new, freely elected government. Then Egypt began to flare up and thousands have been taking to the streets and protesting. There has been violence in both countries and many have died. At the end of the post I've included some videos for you to watch in case you've been living in a cave or on safari. Viewer discretion is advised.

Most Read Articles at ReelSEO

We take a look at the newest, hottest articles at ReelSEO, those that were published during the week (there are loads of other articles that have been around for months and years that actually top these every week).

Canon 5D Mark III: The Ultimate Feature Request List For DSLR Video by Richard van den Boogaard tops the list this week as the most read article.

Second most read this week at ReelSEO is my quick overview of the Vid.ly beta. The service, from Encoding.com allows you to Upload Video, Grab URL, Play on Almost Every Connected Device.

Finally, Jeremy's With Branded Social Video Content, Shorter Is Better is third most read and looks at ways to take their video and make it more social.

Reel Interesting News Elsewhere

There are a lot of things that don't get covered here at ReelSEO sometimes. So I like to take a look and see what was grabbing headlines out in the rest of the world


Adobe and thePlatform

Adobe Systems Incorporated and thePlatform today announced a new alliance aimed at providing enhanced solutions for the delivery of online and mobile content with secure video management and publishing services for media publishers utilizing the Adobe Flash Platform. As part of the alliance, the companies will integrate the power of thePlatform's mpx video management system with the Adobe Flash Platform leveraging Adobe Flash Access software – a content protection and monetization solution for online video, HTTP Dynamic Streaming for expanded content delivery options, and a simplified video management interface providing a complete toolset to publish secure premium video online and to mobile devices.

Sorenson Squeeze 7 Released

Sorenson Media's New Sorenson Squeeze 7 Accelerates Video Encoding Performance, Saves Time, Streamlines Workflows

• New GPU Acceleration. By utilizing GPUs such as NVIDIA Quadro® professional graphics solutions, the specialized microprocessors that power graphics in professional workstations, Sorenson Squeeze 7 delivers significantly faster encoding times. Sorenson Squeeze 7 automatically recognizes when the user's primary CPU or GPU may be faster and will use the better resource for the encoding job. The software is optimized for NVIDIA CUDA, the parallel computing architecture created by NVIDIA that powers a variety of their popular GPUs. Internal benchmark tests have shown Sorenson Squeeze 7 is up to three times faster than Sorenson Squeeze 6 when encoding in the H.264 format using GPU acceleration.*

• New Adaptive Bitrate Encoding. Sorenson Squeeze 7 handles all aspects of adaptive bitrate encoding, from encoding multiple renditions of videos at varying data rates to segmenting files and uploading them to the user's chosen content delivery network. This streamlined workflow frees users from the previously labor-intensive, detailed and time-consuming process involving many steps and tools.

• New Input and Output Formats. Sorenson Squeeze 7 adds Flash, Apple ProRes, and MPEG Transport Streams to its wide range of existing input formats. New output formats available in Squeeze 7 include WebM, MPEG Transport Streams with H.264 and Dolby AC3 for broadcasters, MPEG-2 elementary streams for Blu-ray authoring with H.264 and VC-1, DVB for cable/satellite/terrestrial television, and digital signage-specific formats.

• New Audio Only Output Formats. Sorenson Squeeze 7 now supports audio-only output formats such as Dolby's AC3, AAC, AIFF, M4A, MP3, Ogg, WAV and WMA.

• New Adobe Premiere Plug-in. With the addition of a unique plug-in for Adobe Premiere (compatible with Creative Suite 4 and Creative Suite 5), Sorenson Squeeze 7 now provides seamless encoding from within every major professional non-linear editing application, including Avid's Media Composer, Newscutter and Symphony and Apple's iMovie, Final Cut and Final Cut Pro.

Sorenson Squeeze begins at $299 (with special limited $199 introductory pricing for Squeeze 6 users).

I've got a review copy of the software that I'm checking out and will give a run down of my thoughts on the new stuff.

Video Advertising

Half of all mobile ad clicks, are accidental. I haven't had a chance to read the report yet, but I can definitely believe it as I have accidentally hit several ads on my phones in the past.

It was a quiet week.

Video Sharing

YouTube unveils "Life in a Day" film at Sundance Film Festival.

Here's a rather interesting piece of information, France Telecom To Buy 49% of Video-Sharing Site Dailymotion for €58.8 million ($79.9 million).

Social Media

A stalker's delight! Facebook helps people stalk you, without your consent, thanks to sponsored stories. In many states, you own the rights to your name and likeness and that cannot be used in advertising without your consent. The problem here is that Facebook doesn't give you the ability to opt out. Here's some information on your rights.

LinkedIn Revenues Prove Social Media Advertising Is Still A Lousy Business. In the three months ending September 30, 2010, LinkedIn generated just $18 million in advertising revenue.

Now, those Egypt videos

Like I said above, there is change trying to happen in Egypt where the current president has been in office for around 30 years. The citizens claim institutionalized corruption, cronyism and more. So they have taken to the streets, clashed with police and now the military. Martial law has been enacted, the Internet has been severed and mobile phone communications have been jammed.

Why am I sharing all this with you? Because online video has become a valid reporting medium. Some of the only images coming out of Egypt were online though some news agencies have also been able to report. With external communications severed I am impressed with the amount of information that is actually coming out and being shared online.

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Posted in Web Video Industry News
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About the Author -
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media . View All Posts By -

What do you think? ▼
  • http://www.reelseo.com/author/grantastic/ Grant Crowell

    I asked Sorenson Media's COO, Eric Quanstrom, to explain how their latest software release will benefit video marketers. Here is his response:

    "The benefits to video publishers and marketers are all about time… Squeeze 7 saves time in the video production workflow in multiple new ways:

    1. GPU Acceleration. Encode H.264 video up to 3-4x faster on PC's, 1-2x faster on Macs using NVIDIA CUDA GPUs.

    2. Adaptive Bitrate Encoding. Squeeze does all the automated work – to prepare, segment & deliver Adaptive Bitrate encodes for mobile device HTTP streaming (esp. native iOS). The program ties together what was formerly many automated steps into a drag-and-drop easy whole, with high quality output across every bitrate.

    3. Native NLE Plugins. Premiere in CS4, CS5 joins all Avid and Apple NLEs (Media Composer, Newscutter, Final Cut, iMovie), where Squeeze runs directly within the application. This enables video editors to go directly from their timelines to encode and publish in an automated fashion. Squeeze eliminates the time and disk space involved with creating an intermediate file to then input into Squeeze.

    Especially important for marketers- Quality is credibility. Squeeze 7 delivers on this mantra, offering what are widely regarded the highest quality outputs for WebM, H.264, Flash and WMV/Silverlight, across the widest variety of input formats."

    • http://www.gamersdailynews.com Christophor Rick

      Yeah so far, I'm not so impressed with it. First, the GPU acceleration is CUDA ONLY. Since I don't have an Nvidia card, that does nothing for me. Second, if you've never used it, you will invest some fair amount of time getting it setup and sometimes, things just don't work like you planned (for some reason, once I made a preset, it could not be edited…poor form there). Third, my Premiere is CS3… so that means in order to get the full benefits of this version of squeeze, I need to invest in a new graphics card and a new version of Premiere….

      Oh and Grant, it looks to me like he just quoted the press release to you and you then just requoted it to us :)

      • http://www.reelseo.com/author/grantastic/ Grant Crowell

        Thanks for the helpful info, Rick. I'm going to see if this can work with a basic program like Telestream ScreenFlow, so I don't have to re-export my files to another transcoding program before it hits the web.

        I guess the folks at Sorenson are following us by the minute. :)

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