It's that time of the week again. While all of you are nestled snug in your beds, visions of sugar plums dancing in your heads, I'm here, working. Mark is over on my side of the pond up in Amsterdam but that doesn't mean we get to slack off, drat. Well alright, enough with the preamble, let's roll film so I can have some fun!
Hot News at ReelSEO
Most read for the week is Jeremy's The Future Of "Online" Video, From Someone Who Should Know. Just who is that someone? Go read the article and find out.
After that was Mark's Viddler SEO article which was original Viddler is bad for Website video SEO, but they then hooked up and Mark gave them the 411 so that's fixed and now the article is UPDATED – Why Viddler WAS Bad For Website Video SEO.
Next most read for the week was from Murdicooooooo! You would have to have seen our Twitter conversation about what a great name that is to yell just before vowing revenge for the killing of my family a la classic superhero plot. Well his article has nothing to do with being a super villain, but it does have to do with Business To Business (B2B) Video Marketing Strategies. Aren't all the best super villains heads of corporations anyway?
Another hot article this week comes from another guest expert, Tim Schmoyer who covered 6 'Secret' YouTube URLs To Help Boost Audience Interaction which has some very interesting content that you should check out if you're using YouTube.
Hot News Out in the rest of the world
Sounds highly questionable - 99moves Video SEO Delivers Optimum Results. Why do I say that? Because of this, "...promises to maximise marketing reach and deliver the number 1 spot on all search engines with its revolutionary online video marketing product..." I'm sure Mark will have something to say on that, but I seem to recall Google just saying no one can guarantee a number one spot.
Here's a better way to get your Video SEO, specifically on YouTube, Top 10 Small Business SEO Tips for YouTube Videos by James A. Martin at Small Business Computing.
Pattie Simone got a video interview with Jeffrey Hayzlett, former CMO of Kodak Eastman, while at the Search Engine Strategies Conference in San Francisco. Here's the article and interview at New Jersey Newsroom. It's more about SEO in general really.
Mixpo Launches Dynamic Online Video Solution for Tune-In Advertisers. Mixpo's DVA offering helps tune-in advertisers guarantee the timeliness of their campaigns by integrating tools such as day- and week-parting, and real-time feeds including news content.
Media Beat talked about Why an online-ad guru thinks TV ads are too cheap
Baharat Book Bureau put out Online Video Advertising and Media Spending trends. It's 137 pages, that's pretty massive.
Viacom Set to Appeal in YouTube Case reported by FOX News.Viacom said a new wave of digital piracy could threaten the US media business unless federal courts overturn its defeat in a copyright infringement lawsuit against Google's YouTube video sharing site. Google's reply?
A Google spokeswoman said in a statement: "We regret that Viacom continues to drag out this case. The court here, like every other court to have considered the issue, correctly ruled that the law protects online services like YouTube, which remove content when notified by the copyright holder that it is unauthorized. We will strongly defend the court's decision on appeal."
Not video related, but huge news
New Bacteria Widens Search For Extraterrestrial Life . Basically it goes a long way towards showing the diversity of life as it uses Arsenic in its DNA (where everything else we know uses Phosphorous). Mark and I both studied Biology, so this is super cool. Way to go NASA. The bacteria was found in Mono Lake, California. A very cool place, I've been there. The water has three times more salt than the ocean. Yes, this bacteria uses something that is poisonous to you and I. The team of scientists led by Felisa Wolfe-Simon of the NASA Astrobiology Institute in Menlo Park, California. I am an Astrobiology Academy Alum so this makes me proud.