Last week, I participated in a webinar (produced by Ooyala) all about Video SEO titled, “Reel” Video SEO Strategies & Best Practices.” I promised both those who attended as well as those who were unable to attend that I would provide my slides from the presentation. I have one better than that. The entire webinar was recorded and you can watch it for free here… Additionally, you will see that my slides are available at the bottom of this post.
Pete Kocks, President of Truveo and AOL Video also participated and you can forward to his portion of the webinar at 22 minutes into the video. Pete covered in depth, some of the key differences between web search and video search and drove home a couple key tips for optimizing video for search. Lastly, Sean Knapp, Co-Founder and CTO for Ooyala talked a bit about Ooyala’s new SDK release which helps with creating rich on-page text for video landing pages.
The feedback from the webinar was very positive and I think that we provided some great tips for Video SEO. Rather than go much more into what we presented, I encourage you to watch the video below.
Also – Let’s start a drinking game where you have a drink each time I say “umm.” Let me know how that goes.
Click Here to Expand The Presentation Outline
What is Video SEO & Who Cares?
What is Video SEO
The application of SEO best practices with video content to ensure maximum discoverability across search engines & ultimately, visibility amongst the target audience
Video SEO is NOT – Smoke & mirrors – About “fooling” search engines
Video SEO IS – Helping search engines “understand” video content – An extension of SEO – A method to drive valuable traffic to your video content – Something that plays an important role in an overall video strategy
Why Video SEO?
People Search for Video Searches for Video
38% of all US online users report using search engine results to discover video – vs. from portal (19%) vs. other video destination sites (11%)
YouTube Searching – 54% of online consumers reported using the site to discover video
Dec 2008 – 2nd largest search engine in US2 – Dec 2009 – 3.9B queries = 28% of all Google queries
Search Engine Referral Traffic
Share of video referral traffic from search engines 4 • 11.81% – general & video search engines (YouTube excluded) – 23% of traffic to YouTube originates from Google
Why So Much Focus on Google?
Videos Dominate Universal Search
38% of users who searched Google were served video in Universal search engine results pages (‘08)
Google Video = 21.5M Unique/Month Source – “Google Universal Search Results Searcher Penetration by Result Type” – ComScore – Jan 2008
About the Author - Mark R Robertson Mark Robertson is the Founder and Creator of ReelSEO.com. Mark is a passionate and experienced search engine and internet marketing professional with more than 10 years of experience. Mark is a popular speaker, consultant and passionate thought-leader within the online video and search engine marketing industries. - View All Posts By Mark R Robertson
Mark, incredible video! I was hoping to add it to the SEODojo video section but we use joomla for our comunity and the embed code does not work. I assume because rather than enbedding an object it is JS and the joomla blocks it. I have confirmed it is in the page until you try and save it. Is this not one of the drawbacks to distribution outside of YouTube? Any ideas... there are about 150 members and growing fast.
Terry, I can send you the embed code if you would like vs. the JS. I dont like the JS but a lot of places offer that because of cross-browser compatibility. Problem is that it doesnt work well with many CMS systems and google cant crawl either.
donnadavis
This presentation was very helpful. I plan to share it as much as possible. Donna Davis, Organizer Atlanta Internet Video Marketing Association.
About the Author - Mark R Robertson 
