Last week, I participated in a webinar (produced by Ooyala) all about Video SEO titled, "Reel" Video SEO Strategies & Best Practices." I promised both those who attended as well as those who were unable to attend that I would provide my slides from the presentation. I have one better than that. The entire webinar was recorded and you can watch it for free here... Additionally, you will see that my slides are available at the bottom of this post.

Pete Kocks, President of Truveo and AOL Video also participated and you can forward to his portion of the webinar at 22 minutes into the video. Pete covered in depth, some of the key differences between web search and video search and drove home a couple key tips for optimizing video for search. Lastly, Sean Knapp, Co-Founder and CTO for Ooyala talked a bit about Ooyala's new SDK release which helps with creating rich on-page text for video landing pages.

The feedback from the webinar was very positive and I think that we provided some great tips for Video SEO. Rather than go much more into what we presented, I encourage you to watch the video below.

Here is a link to the presentation. Let me know your feedback and if you have any questions.

Also - Let's start a drinking game where you have a drink each time I say "umm." Let me know how that goes. :-)

Click Here to Expand The Presentation Outline

  • Enrique Allen

    Video not playing for me, you?

    • Mark Robertson

      what browser are you using?

  • andy

    this is really low quality, sorry but its unwatchable with all the distractions

  • Terry Van Horne

    Mark, incredible video! I was hoping to add it to the SEODojo video section but we use joomla for our comunity and the embed code does not work. I assume because rather than enbedding an object it is JS and the joomla blocks it. I have confirmed it is in the page until you try and save it. Is this not one of the drawbacks to distribution outside of YouTube? Any ideas... there are about 150 members and growing fast.

    • Mark Robertson

      Terry, I can send you the embed code if you would like vs. the JS. I dont
      like the JS but a lot of places offer that because of cross-browser
      compatibility. Problem is that it doesnt work well with many CMS systems
      and google cant crawl either.

  • donnadavis

    This presentation was very helpful. I plan to share it as much as possible.
    Donna Davis, Organizer Atlanta Internet Video Marketing Association.

  • Jendi

    I haven't listened yet. Just wanted to-um-say that I-um-have the same-um-problem as-um-you. I'm working on it!

    • Mark Robertson

      Umm. Thanks :-)

  • imbizy

    Hey Mark,

    Um, I'm wasted.

    • Klessblog

      I'm waiting for the long weekend to do the... umm... drinking game! ;-)

  • Ronnie Bincer

    GREAT JOB on the webinar! Great overview plus some good detail when appropriate.

    Got some nerdy-type questions for you:
    1) Alternate text content
    Around 11 min into the presentation you spoke about adding some "Alternate Text Content BEHIND the video player" (I may be exposing my ignorance here, but...) Did you mean some type of ALT Tag which is tied to the object that you have embedded (i.e. a video player) or is there some other sneaky way to put in some Text that is covered by the video to the viewer, but visible to the search engines?

    Is this only possible for Hosted Video vs. Posted video techniques?

    2) Tiny URL used in YouTube Description text
    I don't use the Tiny URL (or other URL shorteners) so this may be obvious to others but not to me. I think that the value of the Keyword in the URL is part of gaining Google-Juice (ranking) when it is in the Description field of YouTube. I am speaking of the URL that you put in the description field so viewers can click on it to go to your own (off YouTube) site.

    Whew, long preamble to the real question: When you use a URL shortener, don't you loose the value of the "External Link" to your site passing the Google Juice of the keyword phrase that would be in the NonShortened URL?

    Again Great webinar, thanks for sharing.

    Your friendly Video SEO Hound... Big Lick & Massive Tail Wagging!!

  • lorrainegrula

    Hi Mark.
    That was a fantastically informative webinar. Thanks for posting it. I liked it so much I posted it on my blog too! Gave you a link back and everything. That was easy!

    • Mark Robertson

      Thanks Lorraine ;-)