Last week, I participated in a webinar (produced by Ooyala) all about Video SEO titled, "Reel" Video SEO Strategies & Best Practices." I promised both those who attended as well as those who were unable to attend that I would provide my slides from the presentation. I have one better than that. The entire webinar was recorded and you can watch it for free here... Additionally, you will see that my slides are available at the bottom of this post.
Pete Kocks, President of Truveo and AOL Video also participated and you can forward to his portion of the webinar at 22 minutes into the video. Pete covered in depth, some of the key differences between web search and video search and drove home a couple key tips for optimizing video for search. Lastly, Sean Knapp, Co-Founder and CTO for Ooyala talked a bit about Ooyala's new SDK release which helps with creating rich on-page text for video landing pages.
The feedback from the webinar was very positive and I think that we provided some great tips for Video SEO. Rather than go much more into what we presented, I encourage you to watch the video below.
Also - Let's start a drinking game where you have a drink each time I say "umm." Let me know how that goes. :-)
Click Here to Expand The Presentation Outline
What is Video SEO & Who Cares?
What is Video SEO
The application of SEO best practices with video content to ensure maximum discoverability across search engines & ultimately, visibility amongst the target audience
Video SEO is NOT – Smoke & mirrors – About “fooling” search engines
Video SEO IS – Helping search engines “understand” video content – An extension of SEO – A method to drive valuable traffic to your video content – Something that plays an important role in an overall video strategy
Why Video SEO?
People Search for Video Searches for Video
38% of all US online users report using search engine results to discover video – vs. from portal (19%) vs. other video destination sites (11%)
YouTube Searching – 54% of online consumers reported using the site to discover video
Dec 2008 – 2nd largest search engine in US2 – Dec 2009 – 3.9B queries = 28% of all Google queries
Search Engine Referral Traffic
Share of video referral traffic from search engines 4 • 11.81% - general & video search engines (YouTube excluded) – 23% of traffic to YouTube originates from Google
Why So Much Focus on Google?
Videos Dominate Universal Search
38% of users who searched Google were served video in Universal search engine results pages (‘08)
Google Video = 21.5M Unique/Month Source – “Google Universal Search Results Searcher Penetration by Result Type” – ComScore – Jan 2008
About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+.
- View All Posts By
Mark R Robertson
Inbound search terms: video seo, Search ReelSEO, seo webinar, video seo strategies, principle of good feedback practice presentation, strategy vs best practice, Video Player Best Practices and SEO, video referrals best practice, video search engine sites, video seo webinar, webinar online video strategy, best practices for videa placement, seo sports practices, seo guide, best strategy best practices video, best type of video player for seo, how to creat metadata for video, kickstart seo webinar, mrss sitemap, on site seo presentation, reel seo, seo best practices webinar, what is seo strategy
About the Author - Mark R Robertson
