There was a good little article published on the LATimes last week that talks about how online video marketing is a tactic that several book publishers and booksellers are starting to embrace. Many of these publishers have already rolled out campaigns to promote upcoming book sales and authors. Here is a brief look at some of the online video marketing campaigns that major book publishers and booksellers are using to promote book sales.
- Random House: publishers produced four "webisodes" telling an original, live-action story that bridges the time from the end of one Dean Koontz "Odd Thomas" book to the next. More such videos are planned, possibly for other, less well-known authors
- Penguin joined forces with media mogul Michael Eisner to produce a 50-episode online "prequel" to promote sales of Robin Cook's new medical thriller "Foreign Body."
- Barnes & Noble, the nation's largest book chain, has created an online "studio" with more than 1,000 author videos, making it one of the largest such online sites. The goal is to link the ambiance of a bookstore — including author appearances, musical performances and other events — with desktops and mobile devices
- Simon & Schuster and Ball State University in Indiana have launched a "Virtual Author" series, bringing the publisher's authors into more than 30,000 schools through live, interactive Web broadcasts with students and teachers.
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