Online Video Ad Spend To Increase In 2012
According to a Break Media study of agencies and advertisers, about 2/3 of marketers say they'll increase their budgets for online video ads this year, and some of them will be snagging that money from TV ads.
- About 32% of advertisers that do plan to increase their online video ad spend will take that money from TV spending .
- 54% will take the money from non-video display budgets.
- 38% will take money from organic budget growth.
Mobile & Pre-Roll to Fuel Online Video Ad Growth
The dominant video ad formats this year will be pre-roll and mobile video. Break Media says about 2/3 of advertisers plan to buy pre-roll video ads this year--that's about the same as last year.
But 55% of marketers plan to use mobile video ads--up from 39% last year.
Advertisers are also keen on connected-TV ads, and say they will be increasing their spend on those ads as well.