Pre-roll Ad Viewing up, Interaction Down

80% of online network TV viewers would prefer to view ads in exchange for unpaid video content, up from 67% in 2006 says a recent poll by Knowledge Networks based on respondents aged 13 to 54. The findings were released back in March and the data shows that a lot of people will tolerate pre-roll ads to get free videos. Network TV viewers who are more likely to tolerate the ads also went up 7% over the time frame (2006-2008)

Those who watched or listened the most were online-only feature viewers with 46% saying yes and 64% of them saying they actually watched or listened. Meanwhile those who watch full episodes with pre-rolls totaled 39% and 76% of them actually paid attention to the ads. Those who wanted to only watch clips were least interested in watching pre-roll ads according to the research.

The problem is that 17% of viewers interact with those ads in some way (9% less than in 2006. And only around 25% go to the advertiser’s website to see an ad. As far as I’m concerned that’s still quite large, I would never go to a site JUST to see an ad that’s for sure.  This is a 3% decline from 2006 by the way.

About the Author - Christophor Rick
Christophor Rick is a freelance writer specializing in technology, new media and consumer electronics. His work appears on numerous sites across the web including ReelSEO. He is also Vice-President of Business Development and Publishing at Gamers Daily News and his past work has included press releases, copywriting, travel writing and journalism. He went to uni for Biotechnology, did an internship with NASA and has written 2 as-yet-unpublished books (a 3rd is in progress). His newest project R2 Relations is leveraging the power of social networks to increase brand awareness and traffic for companies and their products and creating online communities for increased interaction with the products and brands.

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