The Power of Web Video for Link Building: Video Attracts Links

The Power of Web Video for Link Building: Video Attracts Links

Casey Henry over at SEOmoz did some number crunching on the posts there to get a grip on what kind of in-linking was going on and what kind of content was generating the in-links. In terms of quality, four of the top five categories had video in them which gave me an idea, does video have some mojo in terms of link-building for SEO?

The author of that post broke down content into three types; lists, images and videos. He looked over data for some 3800 articles there and normalized for number of articles per category for some types of data analysis. However, what we're interested in really is how well video works for building up in-links to a site. Of course, there are some other factors that will come into play like quality of content both in the text surrounding the video and in the video itself, the relevance of the content to the readers, etc.

Posts with lists, images and a video in them scored the highest in terms of in-linking domains with content that just had images and video not far behind. This reinforces something else I read some time back talking about reader perception of important of news based on whether there was video in it.

With video, the perception of importance soared, and that caused me to work more video into the news posts at my own site, Gamers Daily News, whenever possible. Of course, because we're news we always have an image in the article as they gets pushed out to the social networks and Google News. It makes for far more interesting presentation there which is extremely important in getting people to click through to the site and since that's the whole point of being on Google News it's best to do all you can to get those people to the site.

The Power of Web Video for Link Building: Video Attracts Links

Third place in his findings was lists and images, but the content at that site is mostly about search engine optimization and those type of informational, how-to articles generally can use a list to put a lot of content across in a short space. Just behind that is video and anything showing that regardless of what other type of content is present, video will help boost it above other content types in terms of linkbuilding power.

In fact, in this particular research, video by itself tied for fifth with lists plus anything and only lists and videos. So over there, the only content combination that managed to crack the top five and not include video was the "lists and images" content combo.

Again, the research is limited to articles at just one site and a very specific sort of content overall (search engine optimization) which could account for some of this. There were two summation points from the original article that I wanted to share as well.

  • Posts with videos included will attract almost 3X more ILDs (In-Linking Domains) than a plain text post.
  • Posts with all three media types (videos, images, and lists) will attract almost 6 times more ILDs than a plain text post.

So video inclusion alone can triple in-linking over just standard text. That goes hand-in-hand with that article I read about video increasing the perceived importance of news articles as well. Internet users, in general, seem to put a great deal of importance on video and it shows. They are more likely to want to share that content with others as are other site owners. So not only do standard Internet users think it important, other website owners view it as important as well which helps build in-linking.

Now, there is all manner of other things to take into account when you are going to embed video into an article and that's an entire other article altogether, especially if the video is going to be the main content on the site. Luckily, loads of research and articles have been written on that, including plenty, right here at ReelSEO.

About the Author -
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media . View All Posts By -

What do you think? ▼
  • http://www.ribbun.com/ vikassingal

    Hello Rick, Beautiful insight. I have been submitting press release though PR web and have been providing content ( useful and free) ...but never thought about including videos into them...Really inspired  by your post...next press release will have video in it...lets see how it comes out in that case :)

    • http://www.reelseo.com/ reelseo

       @vikassingal Let us know vikas.  Definitely recommend doing that.

      • Video Broadcast Services

         @reelseo We have used videos in Press Releases using PR Web.  The cost to include a YouTube embedded video is around $130 more.  I'd like to know what the percentage of reader increase the added cost brings.

  • videoleadsonline

    Nice article guys... thanks for keeping us posted on the *Power of Video!* online.

  • mytitleguystephen

    Thats awesome, I knew video was powerful but never thought about the off page SEO aspect of inbound links because of the video.  Time to make another video!
     

  • reddoch

    Love this article...I just had my outsource team setup 5 profiles on 39 different video sharing sites.  The whole purpose behind it is linkjuice.  Our company focuses on web video and our phone is ringing off the hook as result.  I predominately work with attorneys and dentist producing niche content video that is relevant to the website visitors and don't look like TV commercials.  Thanks for the article.  You are exactly right.

    • http://www.easypeasymarketing.com.au/ GabrielJude

       @reddoch Hey man, you mentioned that you had your Team setup 5 Profiles on 39 Video Sharing Sites. Could you elaborate further please? Are you saying that you setup 5 Profiles per Niche (dental care) for a Client or? Thanks for your Time reading this. I am Grateful.

  • BuzzwordBot

    @swonderlin You know what you should do to build quality links? Have quality content. Now there is a novel idea.

  • http://www.kyleclouse.com/ Kyle Clouse

    Chris this is some great data to go over.  Thank you for doing the research and sharing!

  • Video Broadcast Services

    Great post Chris... awesome data!

  • http://www.ribbun.com/ vikassingal

    Hello Rick, Beautiful insight. I have been submitting press release though PR web and have been providing content ( useful and free) ...but never thought about including videos into them...Really inspired  by your post...next press release will have video in it...lets see how it comes out in that case :)

    • http://www.reelseo.com/ reelseo

       @vikassingal Let us know vikas.  Definitely recommend doing that.

      • http://www.videobroadcastservices.com/ Video Broadcast Services

         @reelseo We have used videos in Press Releases using PR Web.  The cost to include a YouTube embedded video is around $130 more.  I'd like to know what the percentage of reader increase the added cost brings.

  • http://www.videoleadsonline.com/ videoleadsonline

    Nice article guys... thanks for keeping us posted on the *Power of Video!* online.

  • mytitleguystephen

    Thats awesome, I knew video was powerful but never thought about the off page SEO aspect of inbound links because of the video.  Time to make another video!
     

  • http://www.louisianavideoexperts.com reddoch

    Love this article...I just had my outsource team setup 5 profiles on 39 different video sharing sites.  The whole purpose behind it is linkjuice.  Our company focuses on web video and our phone is ringing off the hook as result.  I predominately work with attorneys and dentist producing niche content video that is relevant to the website visitors and don't look like TV commercials.  Thanks for the article.  You are exactly right.

    • http://www.easypeasymarketing.com.au/ GabrielJude

       @reddoch Hey man, you mentioned that you had your Team setup 5 Profiles on 39 Video Sharing Sites. Could you elaborate further please? Are you saying that you setup 5 Profiles per Niche (dental care) for a Client or? Thanks for your Time reading this. I am Grateful.

  • BuzzwordBot

    @swonderlin You know what you should do to build quality links? Have quality content. Now there is a novel idea.

  • http://www.kyleclouse.com/ Kyle Clouse

    Chris this is some great data to go over.  Thank you for doing the research and sharing!