PixelFish Picks Up EyeSpot To Develop Platform for Video Advertising

PixelFish Picks Up EyeSpot To Develop Platform for Video AdvertisingPixelFish, a leading provider of affordable and effective video advertising solutions, has acquired Eyespot Corporation for an undisclosed sum. The acquisition enables PixelFish to accelerate the development of its market leading video advertising platform by augmenting its custom video ad creation and optimization technology with Eyespot's advanced video publishing, online video production, transcoding and advertising-related applications.

"The Eyespot acquisition brings to PixelFish technology critical to our planned platform development, saving us significant time and money required to develop this capability ourselves," said John McIntyre, Founder and CEO of PixelFish, Inc. "The online video production tools and real-time video transcoding technology will be an integral addition to our advertising creation and optimization platform." The acquisition includes the provisional patents for a number of critical online video technologies.

"We've spent four years building a video creation, syndication, and monetization platform that is well-suited to profitably serve video publishers of all sizes, working with even the smallest of Web sites to understand their needs, while applying insight from our implementations with leading brands," said Jim Kaskade, Co-founder of Eyespot. "This platform is ideally suited to automate the creation of video advertising and is an ideal fit for PixelFish's industry leading custom advertising solutions”.

Eyespot created Web-based and mobile video applications and media libraries for publishers of all sizes that are used to personalize and virally distribute video content, powering leading brands in digital media and over 10,000 mid-to-small sized publishers. The Eyespot Personalization Suite features drag-and-drop online tools that allow users to upload content from any source, edit, manipulate and mix content with rights-cleared material and user-generated content, and export the resultant media in multiple formats for use on the Web, mobile devices, or as conventional files.

About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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