Ray William Johnson Articles

YouTube Debuts Partner Rewards: Golden Play Button & Prizes Up for Grabs

YouTube Debuts Partner Rewards: Golden Play Button & Prizes Up for Grabs

As promised during the recent VidCon, YouTube has announced the Partner Rewards program.  Partners with 1 million subscribers will be receiving a nifty trophy: a plaque with a golden play button on it so it can be hung for all to see.  Also, they get ...

YouTube Statistics 2012: A Year Later - More Jawdropping Growth

YouTube Statistics 2012: A Year Later   More Jawdropping Growth

Last year, we took a look at some amazing YouTube statistics.  And now, we can see that over the past year, those amazing statistics from last year look awfully small compared to what YouTube is doing now.  In general, we know that 800 million people ...

I've Seen the Future with the Knowledge Graph and it Almost Works for Business Video

Ive Seen the Future with the Knowledge Graph and it Almost Works for Business Video

Last week, Google introduced the Knowledge Graph.  According to Amit Singhal, Google’s SVP of Engineering, “The Knowledge Graph enables you to search for things, people or places that Google knows about – landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of ...

Ray William Johnson is Laughing All the Way to the Bank & We've Discovered His Formula for Success

Ray William Johnson is Laughing All the Way to the Bank & Weve Discovered His Formula for Success

We’ve cracked the code.  We’ve been studying Ray William Johnson, "an alcoholic garden gnome with a taste for comic books and hip-hop music," and have discovered his secret formula for success. Who is "we"? I’m not using the royal "we".  Queen Victoria may have said, ...

How To Optimize YouTube Thumbnails To Attract Viewers - The YouTube Creator Playbook

How To Optimize YouTube Thumbnails To Attract Viewers   The YouTube Creator Playbook

Now it's time to get into the mind of a movie poster designer and create images for your video that are appealing to increase the chances of someone clicking on it.  Usually, you're going to watch the video and find that compelling image that sums ...

How To Choose The Correct YouTube Channel Type For Your Video Content

How To Choose The Correct YouTube Channel Type For Your Video Content

So you want to upload videos on YouTube and you're ready to start a channel.  You go to the settings, you give your channel a name, and then there's this thing called Channel Type.  You click on it and there's these six options that come ...

The YouTube Creator Playbook, Part 1: The First 15 Seconds

The YouTube Creator Playbook, Part 1: The First 15 Seconds

About a month ago, YouTube released the YouTube Creator Playbook. It's a step-by-step guide to follow when creating your content and searching for viewers. In the next few weeks, we will attempt to break down the entire playbook one section at a time. With over ...