Ray William Johnson Articles

Fun Videos Friday: The Hobbit, the NFL, and Ray William Johnson vs. SMOSH

Hello, everyone.  Welcome to Friday.  Feels good, doesn't it?  Being all Friday and stuff.  So, conjuring up the fun that the day elicits, I've rounded up 10 videos for Friday viewing.  Some you might already have seen a couple of these, I know I couldn't ...

SMOSH Passes Ray William Johnson for #1 Subscribed YouTube Channel

Over the weekend, SMOSH became the #1 subscribed YouTube channel, and as of this writing has 6,823,489 subscribers to Ray William Johnson's 6,810,751.  SMOSH has built a big channel over years of YouTube presence, which is not the kind of story we hear that much ...

The Best (and Worst) of the Top 10 YouTube Channels of 2012

We’ve all read about the “channel-ization” of YouTube. If you’re a YouTube Partner who is interested in building a successful channel, you’ve got to think beyond just getting one big hit. You need to think about how you can build a cohesive channel experience for ...

YouTube Networks Get Their First Tabloid Story & It's Getting Ugly - Ray William Johnson vs. Maker Studios

In October, Ray William Johnson left Maker Studios and tried to announce this in one of his videos in as nice a way as possible.  Unfortunately, there's no right way to say "Maker Studios and I are not together anymore," without people wondering, "What happened?" ...

Should You Join a YouTube Network? The Pros and Cons of YouTube Partner Networks [Reel Web #67]

On this week's Reel Web, we cover several online video related news items from the past week including the new YouTube studio space just opened in Los Angeles, updates to VYou's video Q&A platform, and more.  We also spend some time addressing a common question ...

How the Right Mix of Awkwardness and Hilarity Can Jump-Start a Channel

What makes videos shoot into the stratosphere?  Well, talking to certain experts, it's usually something that is amazing, embarrassing, sexy, random, surprising, illuminating, spectacular, or relevant.  I think most of your Tosh.0, Ridiculousness, Ray William Johnson videos fall under the embarrassing category.  Now how can ...

Can Orabrush Cure Bad Breath in Dogs?

About 11 months ago, I mentioned that I often use the Orabrush B2C and B2B case studies when I teach a YouTube Marketing course in the Rutgers Mini-MBA: Digital Marketing program. And four month ago, I revealed that I also share Ray William Johnson’s secret ...

Secrets of Success from HuffPost Live and YouTube Stars [Reel Web #53]

In this week's Reel Web, we discuss several exciting online video-related news items from the past week including; multiple updates at YouTube, new online video stats for July that show record online video viewing, the Huffington Post's launch of their daily "HuffPost Live" streaming show, ...

Schmooze Optimization: What it is and Why it Expands Views, Engagement, and Earnings on YouTube

Last Wednesday afternoon during one of the SES Talkback sessions at SES San Francisco, I coined the term “schmooze optimization.” And last Thursday morning during the keynote panel at that event, Mark Huffman, the Integrated Production Manager at Procter & Gamble, gave me a shout-out ...

Maker Studios Gets Hilariously Political on YouTube With 'Caffeinated' Web Series

It's 2012.  It's an election year.  And you're about to hear a whole bunch of nonsense from the candidates, their followers, and people claiming to be experts in the effort to get their guy into the White House.  But just because all of these political ...

YouTube Debuts Partner Rewards: Golden Play Button & Prizes Up for Grabs

As promised during the recent VidCon, YouTube has announced the Partner Rewards program.  Partners with 1 million subscribers will be receiving a nifty trophy: a plaque with a golden play button on it so it can be hung for all to see.  Also, they get ...

YouTube Statistics 2012: A Year Later - More Jawdropping Growth

Last year, we took a look at some amazing YouTube statistics.  And now, we can see that over the past year, those amazing statistics from last year look awfully small compared to what YouTube is doing now.  In general, we know that 800 million people ...

I've Seen the Future with the Knowledge Graph and it Almost Works for Business Video

Last week, Google introduced the Knowledge Graph.  According to Amit Singhal, Google’s SVP of Engineering, “The Knowledge Graph enables you to search for things, people or places that Google knows about – landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of ...

Ray William Johnson is Laughing All the Way to the Bank & We've Discovered His Formula for Success

We’ve cracked the code.  We’ve been studying Ray William Johnson, "an alcoholic garden gnome with a taste for comic books and hip-hop music," and have discovered his secret formula for success. Who is "we"? I’m not using the royal "we".  Queen Victoria may have said, ...

How To Optimize YouTube Thumbnails To Attract Viewers - The YouTube Creator Playbook

Now it's time to get into the mind of a movie poster designer and create images for your video that are appealing to increase the chances of someone clicking on it.  Usually, you're going to watch the video and find that compelling image that sums ...